Article Per Year (5 Year)
p-Index From 2020 - 2025
3.457
P-Index
This Author published in this journals
All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN IPTEK Journal of Proceedings Series Jurnal Bisnis dan Manajemen EQUILIBRIUM MIX : Jurnal Ilmiah Manajemen Journal of Business and Behavioural Entrepreneurship Syntax Literate: Jurnal Ilmiah Indonesia EKONOMIS : Journal of Economics and Business Jurnal Ekonomi & Keuangan Islam JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN ASEAN Journal of Community Engagement Jurnal Ilmiah Manajemen Kesatuan ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Nusantara Science and Technology Proceedings Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Journal La Sociale Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa
Hati, Sri Rahayu Hijrah
Departement Of Economy And Business, University Of Indonesia
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ilmiah Manajemen Kesatuan

 1 
The Role of Social Commerce Trust and Satisfaction on TikTok Consumer Purchasing Behavior Prestyasih, Nur Islah; Hati, Sri Rahayu Hijrah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3455

Abstract

The rapid rise of social commerce, especially on platforms like TikTok, has transformed how consumers engage in online shopping. This study investigates the influence of social commerce trust and satisfaction on purchasing behavior among Indonesian TikTok users, using trust transfer theory and socio-technical theory. A quantitative approach was employed, involving 271 valid respondents who had shopped on TikTok Shop within the past three months. Data were collected through an online questionnaire and analyzed using SmartPLS 3 with a disjoint two-stage approach. The results show that social support, customer review quality, and surface credibility significantly influence social commerce trust, while social media activities do not. Additionally, trust positively affects satisfaction, which in turn enhances purchasing behavior. Surface credibility also directly impacts satisfaction. These findings underscore the importance of credible user-generated content and peer interactions in building consumer trust and satisfaction in social commerce. Practically, businesses can leverage customer reviews, social support, and interface credibility to increase user engagement and conversion rates. The study contributes theoretically by integrating multi-dimensional trust constructs and practical strategies for improving TikTok-based commerce. Future research should explore other age groups, platforms, and broader trust dimensions for a more comprehensive understanding of social commerce behavior.
Co-Authors Afiff Wira Pradana Ajeng Larasati Anya Safira Athaya Tsamara Zahra Auryn Rachma Maulisa Daryanti, Sri Dony Abdul Chalid Exval Mahendra Saputro Faisal Arsya Rakhmada Ganto Novialdi Gita Gayatri, Gita Hapsari Setyowardhani Indraswari, Kenny Devita Katria Arintya Anindyantari Malinda Puteri Kusaeni Maulisa, Auryn Rachma Muhammad Elbert Ongko Muhammad Fadhil Nabila Mu’taz Dzakiyya Nadifa, Athisya Putri Pangestu, Raka Prestyasih, Nur Islah Putri Intan Larasati Ratnasari, Nissa Ghulma Salsabila, Salsabila Samuel Pandhega Savira Miranti Wibowo, Sigit Sulistyo Yasera, Yuciko Ichwanda