Articles
<![CDATA[Religiusitas dan Pengetahuan Terhadap Sikap dan Intensi Konsumen Muslim untuk Membeli Produk Kosmetik Halal ]]>
<![CDATA[Ajeng Larasati]]>;
<![CDATA[Sri Rahayu Hijrah Hati]]>;
<![CDATA[Anya Safira]]>
<![CDATA[ Esensi: Jurnal Bisnis dan Manajemen Vol 8, No 2 (2018) ]]>
Publisher : <![CDATA[Faculty of Economic and Business ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15408/ess.v8i2.7459
<![CDATA[Religiousity and Knowledge to Attitude and Intention of Muslim Consumers to Buy Halal Cosmetics GoodsThis study discusses the influence of religiosity and knowledge on the attitude and intention of Muslim consumers to buy cosmetic products with halal positioning. The object of this research was a local cosmetic brand that uses halal positioning. Data was collected through a survey of 217 respondents with judgmental sampling technique. The respondents were Muslim women who have never made a purchase and use cosmetics that became the object of research. The results show that religiosity and knowledge have positive and significant effects on consumer attitude to buy a cosmetic product with halal positioning. However, the influence of religiosity on consumer attitudes is much greater than the influence of knowledge on consumer attitudes towards cosmetics with halal positioning. This study also shows that consumer attitudes have a significant positive effect on consumer intentions to buy cosmetics with halal positioningDOI: 10.15408/ess.v8i2.7459]]>
<![CDATA[Consumer’s Behavioral Intention toward “Green” Restaurant: Empirical Evidence from Indonesia
]]>
<![CDATA[Athaya Tsamara Zahra]]>;
<![CDATA[Sri Rahayu Hijrah Hati]]>
<![CDATA[ Journal of Business and Behavioural Entrepreneurship Vol 4 No 2 (2020): Journal of Business and Behavioural Entrepreneurship ]]>
Publisher : <![CDATA[Fakultas Ekonomi, Universitas Negeri Jakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21009/JOBBE.004.2.01
<![CDATA[This study specifically discusses the relationships between consumers’ environmental concern, attitude, subjective norms, perceived behavioral control, and their behavioral intention toward “green” restaurant. Such a study is important because behavioral intentions towards “green” practice in the restaurant industry is still an under-explored topic in the literature, despite the “green” trend. This study adopted Theory of Planned Behavior as the theoretical framework with additional environmental concern construct as antecedent. The findings from this research illustrate that customer’s environmental concern has a positive influence with behavioral intention toward “green” restaurant especially indirectly through attitude and perceived behavioral control. This study recommends that this topic of research needs to be explored more to understand the “green” restaurant customers and to develop marketing strategies to promote “green” restaurant in Indonesia.]]>
<![CDATA[PENGARUH PERSEPSI MEREK JASA TERHADAP SERVICE QUALITY, VALUE DAN LOYALITAS PELANGGAN: STUDI INDUSTRI LOW COST AIRLINES INDONESIA ]]>
<![CDATA[Samuel Pandhega]]>;
<![CDATA[Sri Rahayu Hijrah Hati]]>;
<![CDATA[Savira Miranti]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (400.813 KB)
<![CDATA[Abstract. This paper investigate the effect of service brand on customer value andloyalty. Speciffically, the study examines the influence of brand image, companyimage, employee trust and company trust on service quality, customer value andloyalty. The data were collected from a total of 222 customers of 7 low cost airlines. AStructural Equation Modeling (SEM) is used to assess the relationships of the researchmodel. The result shows that it is brand image which has significant influence on bothservice quality and customer value while employee trust and cost has significantinfluences on customer value.]]>
<![CDATA[Antecedents of Behavioral Intentions on Online Travel Agent Company: Comparison between Generation X and Millennial ]]>
<![CDATA[Faisal Arsya Rakhmada]]>;
<![CDATA[Sri Rahayu Hijrah Hati]]>
<![CDATA[ IPTEK Journal of Proceedings Series No 5 (2019): The 1st International Conference on Business and Management of Technology (IConBMT) ]]>
Publisher : <![CDATA[Institut Teknologi Sepuluh Nopember ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (252.816 KB)
|
DOI: 10.12962/j23546026.y2019i5.6290
<![CDATA[The number of internet users in Indonesia has grown at the unbelievable rate. There is no exception with the growth rate of the online travel agent users in Indonesia. When making online transaction, including via online travel agent, consumers are faced with uncertain situations. The uncertain situations could grow increasingly critical when consumers have to share sensitive personal information in the transaction process. In this context, the importance of building and maintaining trust becomes very important to online marketers as numerous studies have shown that the lack of trust is one of main reasons for consumers’ hesitancy to online shopping. The evidence has shown that trust could reduce the perceived risks and thereby determines success or failure of e-vendors. The research objective is to analyze the antecedents of behavioral intentions on online travel agent company. Also to see whether the trust formation between generation X and Millennial has difference. The research is based on online surveys conducted with convenience samples from two different generation. The results have shown a strong relationship between initial trust towards online travel agent and consumers’ behavioral intentions. The results suggest that there’s no difference between two generations on the formation trust and behavioral reactions. Both Gen X and Millennial seen the risks and trust of using online travel agent in the same way. Both generation willing to give personal information to online travel agent]]>
<![CDATA[Analysis of Omnichannel Consumer Behavior: Purchase Intention on Omni-channel Restaurants in Indonesia ]]>
<![CDATA[Muhammad Elbert Ongko]]>;
<![CDATA[Sri Rahayu Hijrah Hati]]>
<![CDATA[ Nusantara Science and Technology Proceedings 1st ICEMAC 2020: International Conference on Economics, Management, and Accounting ]]>
Publisher : <![CDATA[Future Science ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.11594/nstp.2021.1037
<![CDATA[The advancement of the internet and emerging technology has altered the world of industry through sectors. Additional networks also emerged, altering buying preferences and purchasing behaviour. The omnichannel approach is a modern innovative method of marketing strategy in which, with the use of advanced technologies across networks, it is possible to integrate various channels for shopping to provide customers with a specific and comprehensive shopping experience. There is a disconnect in customers' omnichannel attitudes and businesses' ability to execute an omnichannel approach. The aim of this paper is to define and understand the factors that affect omnichannel consumers' actions during the shopping phase, specifically their adoption and usage of technologies. An initial model was created to explain omnichannel consumer behavior using the variables used in UTAUT2 and other previous research on omnichannel consumer behavior. Structural Equation Modelling was used to test the model on a sample of 495 customers of omnichannel restaurants (SEM). The findings suggest that the following factors significantly affect purchasing intention in an omnichannel context: habit, encouraging circumstances, personal innovativeness, hedonic drive, success expectancy, and social influence.]]>
<![CDATA[The antecedents of Muslim customers' behavioral intention towards Islamic mobile payment ]]>
<![CDATA[Exval Mahendra Saputro]]>;
<![CDATA[Sri Rahayu Hijrah Hati]]>
<![CDATA[ Jurnal Ekonomi & Keuangan Islam Volume 7 No. 2, July 2021 ]]>
Publisher : <![CDATA[Faculty of Economics, Universitas Islam Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.20885/jeki.vol7.iss2.art2
<![CDATA[Purpose – The aim of the study is to identify the antecedents of the Indonesian Muslim customers' intention to use Islamic mobile payments.Methodology – The data were collected from 437 respondents, i.e., 216 potential users and 221 actual users of Islamic mobile payments. The data were analyzed using a partial least squares structural equation model (PLS-SEM).Findings – The study shows that performance expectancy, perceived religiosity obligation, compatibility, and perceived trust had positive effects on the behavioral intention of Muslim customers. For multi-group analysis, perceived religiosity obligation and compatibility have a significant effect on actual and potential users. Perceived trust significantly influences actual users' behavioral intentions, whereas social influence only significantly affects potential users.Originality – The study was conducted on Islamic mobile payment using actual users and potential users as respondents. The study will contribute to the development of theories on the adoption of technology and Muslim consumers.]]>
<![CDATA[Understanding the drivers of advertising elements through different media and generations in building brand equity: a neuromarketing approach ]]>
<![CDATA[Ganto Novialdi]]>;
<![CDATA[Sri Rahayu Hijrah Hati]]>
<![CDATA[ Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship ]]>
Publisher : <![CDATA[President University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (376.256 KB)
|
DOI: 10.33021/icfbe.v3i1.3759
<![CDATA[This study was designed to measure the visual attention of each generation towards the advertising elements with the Neuromarketing approach. By using the eye tracker device in a centralized location test (CLT), in this study, we compare advertising element stimulus along with three moderators: print, digital and social media to respondents from Generation X, Generation Y, and Generation Z. The research result indicate that Generation X is the most adaptive generation and emphasizes visual elements in viewing advertisements, regardless of the type of media. This can be seen from the high fixation duration in all media types. Generation Y did not significantly differ in the duration of fixation on the three media types but seemed to be more concerned with textual elements than other generations. Meanwhile, Generation Z does not prefer any media and advertising elements based on a temporary fixation duration when viewing advertisements.]]>
<![CDATA[The impact of interaction quality of user-generated content on consumers' purchase intention ]]>
<![CDATA[Katria Arintya Anindyantari]]>;
<![CDATA[Sri Rahayu Hijrah Hati]]>
<![CDATA[ Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship ]]>
Publisher : <![CDATA[President University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (307.919 KB)
|
DOI: 10.33021/icfbe.v3i1.3747
<![CDATA[Online social interaction has been around for a long time but has accelerated recently due to the aggressiveness of technology and digital penetration. Looking at the current conditions, it is undeniable that digitalization is one of the factors. For a company to grow, marketers must have a good interaction digitally with consumers. Online social interaction changes rapidly and constantly include user-generated content and peer-to-peer exchanges. Per social cognitive theory, it can be concluded that user-generated content's interaction quality will affect consumers' purchase intentions. This study examined the effects of interaction quality of user-generated content on online shopping intention. Following the theoretical basis of the Technology Acceptance Model (TAM) combined with the Extended Technology Acceptance Model (ETAM), the researcher used the original construct of perceived usefulness, two constructs related to perceived trust and perceived credibility, to understand better the effect of promotional content and its impact on purchase intention 250 respondents participated in this research, data was gathered from a survey administered to online shopping consumers and a partial least square analysis was used to test the research model. This study's findings help marketers evaluate performance based on consumer behavior towards user-generated content.]]>
<![CDATA[What makes mobile apps users loyal? Customer engagement and customer equity roles ]]>
<![CDATA[Afiff Wira Pradana]]>;
<![CDATA[Sri Rahayu Hijrah Hati]]>
<![CDATA[ Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship ]]>
Publisher : <![CDATA[President University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (405.479 KB)
|
DOI: 10.33021/icfbe.v3i1.3766
<![CDATA[Discussions regarding app loyalty will assist the company in developing existing features and creating new features. This study aims to determine customer equity mediation's role in customer engagement and loyalty. This study's novelty discusses factors that determine loyalty. Respondents in this study were the MyPertamina (application for cashless payment at Pertamina's public gas filling stations) users of 218 people registered in Indonesia. This research uses descriptive research design (cross-sectional) and Structural Equation Modeling (SEM). The research data were processed by using SmartPLS software with a partial least square technique to test the hypothesis. The empirical findings show that customer engagement positively affects customer equity, customer equity positively affects customer loyalty, and customer equity mediates the influence between customer engagement and customer loyalty.]]>
<![CDATA[The Anomaly OF Airline Passenger Behavioral Intention: A Comparison Between Low-Cost and Full-Service Airlines ]]>
<![CDATA[Maulisa, Auryn Rachma]]>;
<![CDATA[Hijrah Hati, Sri Rahayu]]>
<![CDATA[ ASEAN Marketing Journal Vol. 10, No. 2 ]]>
Publisher : <![CDATA[UI Scholars Hub ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[Manuscript type: Research paper Research Aims: This study investigates the effect of service quality, perceived value for money, and customer satisfaction based on behavioral intentions to re-use, be loyal, and to recommend the airlines to others, in low-cost and full-service airlines. Design/methodology/approach: The online survey was conducted to 161 low-cost and 156 full-service airline passengers Research Findings: The study indicates that the most robust variable that influences the airline passengers’ behavioral intention is customer satisfaction. The study also indicates that customer satisfaction has a positive impact on passengers’ behavior intention in both the low cost and full-service customer groups. The study shows an anomaly in regard to the effect of value for money and service quality on behavioral intention. Although it is expected that perceived value for money will positively and significantly influence behavioral intention of low-cost airline customers, the study found that the impact of the variable is not significant in this customer group. In contrast, it is predicted that service quality will have a more positive impact on full- service airline passenger, but the study found no direct effect of the variable on the customer behavioral intention. Theoretical Contribution/Originality: The study will shed light on the relative importance of value for monet and service quality in the market where the low-cost carrier become the key players. Practitioner/Policy Implication: The results indicate that the characteristics and the antecedents of the behavioral intention of the airline passenger might have changed. Therefore, the airline company should make some adaptation on their marketing strategy especially in regard to the pricing and service quality. Research limitation/Implications: This study only distinguishes between low-cost and full- service airlines in general, without really considering the brand specifics of each airline. Thus, an inaccurate picture of a specific brand may be presented, since the performance of each brand is so different. The future researcher can investigate the robustness of the model and relationships among variables among different airlines brand.]]>
