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All Journal EQUILIBRIUM IQTISHADIA Jurnal Kedokteran Gigi Universitas Padjadjaran Padjadjaran Journal of Dentistry JRB-Jurnal Riset Bisnis Padjadjaran Journal of Dental Researchers and Students Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam The South East Asian Journal of Management ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa The Journal of Religion and Communication Studies Islamic Perspective on Communication and Psychology Jurnal of Syiah Kuala Dentistry Society
Gita Gayatri, Gita
Department Of Management, Faculty Of Economics And Business, Universitas Indonesia
Religion Humanities Biochemistry, Genetics & Molecular Biology Dentistry Economics, Econometrics & Finance Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences

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Steiner cephalometric analysis discrepancies between conventional and digital methods using Cephninja® application software Gayatri, Gita; Harsanti, Andriani; Zenab, Yuliawati; Sunaryo, Iwa Rahmat
Padjadjaran Journal of Dentistry Vol 28, No 3 (2016): November
Publisher : Faculty of Dentistry Universitas Padjadjaran, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.463 KB) | DOI: 10.24198/pjd.vol28no3.13671

Abstract

Introduction: Cephalometric analysis have been widely used in orthodontics. The analysis can be conducted in two methods: conventional and digital methods. Practitioners prefer using computerized cephalometric analysis due to its simplicity and less time-consuming compared to manual or conventional method. The objective of this study was to identify discrepancies between Conventional Steiner cephalometric analysis and digital cephalometric analysis using CephNinja® Application. This study was an experimental in vivo study with descriptive and comparative approach. Methods: Thirty two negative and digital cephalograms were traced manually using Steiner analysis and digitally using CephNinja® software application. Tracing results of manually analyzed cephalogram and digitally analyzed cephalogram were then compared. Results: There were no distinguished discrepancies between the tracing results of both manually and digitally analyzed cephalogram using Steiner analysis. Conclusion: there was no significant difference of steiner cephalometric analysis conducted using conventional tracing and digital method using CephNinja® application software.
The Segmentation Bases of the Islamic Banks in Indonesia: A Qualitative Analysis Gayatri, Gita; Hati, Sri Rahayu Hijrah; Setyowardhani, Hapsari; Daryanti, Sri; Indraswari, Kenny Devita
EQUILIBRIUM Vol 9, No 1 (2021): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v9i1.10461

Abstract

The market shares of several Muslim majority countries' Islamic banks have remained low (e.g., Malaysia, Turkey, and Indonesia) despite many Muslims. Targeted marketing can be an effective strategy to target potential customers, increase the market share, and ultimately Bank's revenue. This study firstly aims to explore potential segmentation bases for the customers of the Islamic Bank and the impact of segmentation analysis on the targeting and positioning of the Islamic Bank. This study applied an exploratory, qualitative research design. The data were collected via in-depth interviews with 30 Muslim participants using purposive sampling. The data were analyzed using inductive content analysis to find the emerged themes. The result shows that the psychographic segmentation would be more plausible to be used by the Islamic Bank than the demographic segmentation. Based on this finding, Islamic banks should consider using psychographic segmentation to target their markets.
Performance Evaluation of Public Services: A Development of Public Services Quality Measurement and Customer Satisfaction Model on Three Cities in Java Gayatri, Gita; Astuti, Rifelly Dewi; Martdianty, Fanny; Daryanti, Sri
ASEAN Marketing Journal Vol. 1, No. 2
Publisher : UI Scholars Hub

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Abstract

Decentralization in Indonesia was meant to aid in the shifting of power from the central government to local governments, with the main aim to increase public services towards a more expeditious, efficient, flexible, and high quality of services, changing the paradigm from a ‘served bureaucracy’ towards a ‘bureaucracy that serves’. This research will evaluate: first, the perception of public service consumers towards the quality of public/government services, second, the perceived value received from public services, as well as third, the measurement of their satisfaction level resulting from the quality of services delivered by local governments at city level in the three areas of the Java Island. The research will use triangulation methods: qualitative research will be conducted using focus group discussions whereas quantitative research will be conducted using surveys.The findings are: first, the ten dimensions of service quality for the public sector -i.e. tangibility, reliability, responsiveness, credibility, competence, understanding customers, access, security, communication, and courtesy- were all proven to form the service quality construct in the public service quality. Moreover the proposed model that depicts the relationship between public service quality, perceived value and satisfaction was also confirmed; hence provide an evaluation tool for public services in city level.
The Influence of Attitude And Subjective Norms On Student’s (Future) Intention and Future Decision Of Higher Level Studies: A Case Study of Five Universities with BHMN Status in Indonesia Gayatri, Gita; Alversia, Yeshika; Astuti, Rifelly Dewi
ASEAN Marketing Journal Vol. 2, No. 1
Publisher : UI Scholars Hub

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Abstract

Since government regulation (PP) Nu 61/1999 came into effect, competitions were heating up among state-owned universities (PTN) in attracting high school graduates. This research aims to understand students’ attitudes toward tertiary education institutions, their promotion activities and other external factors such as family, and the impact of those attitudes in choosing tertiary education institution if they were to take further study and in recommending certain tertiary education institution to other people. The sample chosen was approximately 500 first-year tertiary students from UI, ITB, IPB, UGM dan Unair.The result of this study found that students are strongly influenced by their positive attitude toward tertiary education institution, being shaped mainly by the perception on lecturers’ quality and education facility, as well as external influence that motivates them to acquire similar characteristics with that of a certain reference group exists in the respective tertiary education institution.
EXPLORING THE INTENTION AND RESISTANCE OF THE CUSTOMER IN ADOPTING THE TECHNOLOGY INNOVATION: A QUALITATIVE STUDY ON THE NFC-BASED MOBILE PAYMENT Pitari, Diananda Fitri; Gayatri, Gita; Furinto, Asnan; Assauri, Sofjan
ASEAN Marketing Journal Vol. 12, No. 1
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Empirical Research Aims: To explore what do the potential customers of NFC-Based mobile payment perceive to be the key attributes of both the factors- intention and resistance- in determining the adoption of innovation? Design/methodology/approach: Qualitative Study using in-depth Interview Research Findings: Preliminary result suggests existence of three intention, which are: relative advantage, complexity and compatibility; as well as the six resistance factors: value barrier, usage barrier, tradition barrier, risk barrier, image barrier, resistance to change and satisfaction for status quo, - influencing the willingness to adopt the NFC Mobile payment. Theoretical Contribution/Originality: To enrich and confirm the adoption-innovation behavior, where the intention as well as retention on the adoption the new innovation is combined together in order to grab more comprehensive understanding on adoption new innovation. From the adoption resistance perspective, this research explores both active and passive innovation resistance to fully understand their influences on innovation resistance. Practitioner/Policy Implication: The findings in this research might be useful as a preliminary basis for confirming the factors that might boost or hinder the customers’ adoption innovation in the context of financial information technology product, especially the NFC-based mobile payment. Research limitation/Implications:As in any qualitative research, the generalization and applicability of this study is limited to the context of the NFC-based mobile payment. Further research might use the findings to test the intention and resistance factors of adoption innovation in the context of financial product. The framework can also be empirically tested with different consequence variables such as customer expectation to adopt new innovation (Venkatesh et al., 2008) using the descriptive research
Antecedent and Consequences of Customer Engagement in Social Media Content: A Study Of Beauty Product Marketplace Marketing Activities in Instagram Indira Pradipta; Gita Gayatri
JRB-Jurnal Riset Bisnis Vol 7 No 1 (2023): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v7i1.5260

Abstract

Instagram is a space for its users to engage with each other or the brand pages in it. This study investigates the effect of three customer engagement antecedents on the final outcome, namely loyalty. From this engagement relationship will produce an emotional bond to the brand generated by the customer so that it leads to a level of customer loyalty. This study aims to explore the relationship between engagement behavior on a giveaway content posted by a brand on Instagram and identify if there is a relationship between customer engagement and brand loyalty. This study uses purposive sampling from 250 Instagram users in Indonesia who followed two brand accounts on Instagram. SEM-PLS was used to see the relationship between variables. The findings imply that involvement, customer participation, and commitment have a positive effect toward customer engagement. Also, the antecedent of customer engagement has a significant effect on generating brand loyalty. The results provide a better understanding of digital marketing strategy by examining the influence of customer engagement toward brand loyalty by the giveaway content shared on social media.
The Influence of Sponsor-Event Congruence in Sponsorship of Music Festivals Hutabarat, Penny; Gayatri, Gita
The South East Asian Journal of Management Vol. 8, No. 1
Publisher : UI Scholars Hub

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Abstract

This paper focuses the research on the Influence of Sponsor-Event Congruence toward Brand Image, Attitudes toward the Brand and Purchase Intention. Having reviewed the literatures and arranged the hypotheses, the data has been gathered by distributing the questionnaire to 155 audiences at the Java Jazz Music Festival, firstly with convenience sampling and then snowballing sampling approach. The analysis of data was executed with Structural Equation Modeling (SEM). The result shows the sponsor-event congruence variable has a positive impact toward brand image and attitudes toward the brand sponsor. Brand Image also has a positive impact toward purchase intention; in contrary attitudes toward the brand do not have a positive purchase intention. With those results, to increase the sponsorship effectiveness, the role of congruency is very significant in the sponsorship event. Congruency is a key influencer to trigger the sponsorship effectiveness. Congruency between the event and the sponsor is able to boost up the brand image and bring out favorable attitudes towards the brand for the successful of marketing communication program, particularly sponsorship. In addition to it, image transfer gets higher due to the congruency existence (fit) between sponsor and event and directs the intention creation to buy sponsor brand product/service (purchase intention). In conclusion, sponsor-event congruence has effect on consumer responds toward sponsorship, either on the cognitive level, affective and also behavior.
Antecedents of e-WOM and Revisit Intention in Sharia Hotels: Application of Social Exchange Theory Dinda Dinisa; Gita Gayatri
IQTISHADIA Vol 16, No 2 (2023): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v16i2.18207

Abstract

Revisit intention is one of the most important factors in determining a hotel’s long-term success, as well as the spread of positive feedback by guests through electronic word-of-mouth (e-WOM). Sharia-compliant hotels, in comparison to conventional ones, face limitations in number and require substantial development. Hence, the primary objective of this study is to examine the factors that influence the creation of eWOM and the intention of guests to revisit, considering the direct, indirect, and moderating influence of guests’ religiosity levels. This study was conducted by distributing questionnaires to 312 respondents, employing the Structural Equation Model- Partial Least Square (PLS-SEM) method for data analysis. The results of this study provide insight into the significant influence of guests’ religious levels in Sharia-compliant hotels on their intention to revisit, directly or indirectly. These findings have significant implications for understanding the essential determinants for attracting returning guests and fostering the more effective growth of Sharia-compliant hotels in Indonesia, contributing to both theoretical insights and practical applications.
Cognitive awareness of online-sold prefabricated myofunctional appliances disadvantages among Bandung residents: cross-sectional study Suryanto, Shenny Shefira; Gayatri, Gita; Suwargiani, Anne Agustina; Zakaria, Myrna Nurlatifah
Padjadjaran Journal of Dental Researchers and Students Vol 7, No 2 (2023): Juni 2023
Publisher : Fakultas Kedokteran Gigi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/pjdrs.v7i2.45132

Abstract

ABSTRACT Introduction: Prefabricated myofunctional appliances (PMAs), commonly known as teeth trainers, are one of myofunctional appliances. These appliances can be used in treating the teeth as well as the muscles. The individuals’ need for dental aesthetics today have led to the trend of marketing PMAs over-the-counter online. This is mostly caused by budget limitations that leads people to seek for alternative and more affordable orthodontic treatments. However, the use of over-the-counter PMAs may pose adverse effects to consumers. This study aims to assess the currents state of knowledge regarding the disadvantages of prefabricated myofunctional appliances among Bandung residents. Methods: This is a descriptive quantitative study, with a cluster random sampling technique. This study involved 100 Bandung residents from 30 different subdistricts, as determined by Slovin formula. The research instrument consisted of questionnaires which included 27-questions with sub variables of dental appearance, PMAs in general, indications, contraindications, advantages, and adverse effects of using over-the-counter PMAs online. The questionnaire was modified based on Bloom's taxonomy. The obtained results were further analyzed using frequent distribution. Results: A total of 30 respondents (30%) were classified as having low knowledge levels. 62 respondents (62%) were categorized as having moderate level of knowledge. and 8 respondents (8%) were categorized as being highly aware of the disadvantages of over-the-counter PMAs. Conclusions: People’s knowledge of the disadvantages of over-the-counter PMAs in Bandung is classified in a moderate level. KEY WORDS: prefabricated myofunctional appliance, myofunctional appliance, orthodontic myofunctional applianceTingkat pengetahuan masyarakat kota Bandung mengenai dampak buruk prefabricated   myofunctional appliances yang dijual secara online: studi cross-sectional ABSTRAK Pendahuluan: Prefabricated myofunctional appliances (PMAs) atau yang dikenal oleh masyarakat awam dengan teeth trainer merupakan sebuah alat myofungsional. PMAs tidak hanya bekerja pada gigi tetapi juga bekerja pada otot. Era modern ini kebutuhan individu akan estetika gigi menyebabkan terciptanya pasar penjualan PMAs secara bebas di online. Hal tersebut disebabkan karena adanya keterbatasan biaya yang menyebabkan individu mencari alternatif perawatan ortodonti yang ekonomis. Penggunaan PMAs yang dibeli bebas secara online dapat menimbulkan bahaya bagi penggunanya. Penelitian ini bertujuan untuk mengetahui tingkat pengetahuan masyarakat Kota Bandung mengenai dampak buruk prefabricated myofunctional appliances yang dijual bebas secara online. Metode: Jenis penelitian ini yaitu deskriptif kuantitatif dengan teknik pengambilan sampel cluster random sampling. Penelitian ini dilakukan terhadap 100 masyarakat Kota Bandung dari 30 kecamatan yang telah dihitung menggunakan rumus slovin. Instrumen penelitian yang digunakan adalah kuesioner yang terdiri dari 27 pertanyaan yang mencakup subvariabel penampilan gigi, PMAs secara umum, indikasi, kontraindikasi, kelebihan, dan dampak buruk penggunaan PMAs yang dijual bebas secara online. Kuesioner ini dimodifikasi berdasarkan taksonomi Bloom. Hasil data yang diperoleh selanjutnya dianalisis menggunakan distribusi frekuensi. Hasil: Sebanyak 30 responden (30%) tergolong tingkat pengetahuan rendah, 62 responden (62%) pada kategori sedang, dan 8 responden (8%) memiliki tingkat pengetahuan tinggi terhadap dampak buruk dari PMAs yang dijual secara online. (4) Simpulan: Tingkat pengetahuan masyarakat Kota Bandung mengenai dampak buruk prefabricated myofunctional appliances yang dijual secara online tergolong sedang. KATA KUNCI: prefabricated myofunctional appliance, alat myofunctional, orthodontic myofunctional appliance, online myofunctional appliance.
Evaluasi kepatuhan tenaga kesehatan berdasarkan indikator mutu dalam memberikan pelayanan kesehatan gigi dan mulut di poliklinik spesialis: studi cross-sectional Permatasari, Shafira; Harsanti, Andriani; Gayatri, Gita; Latief, Deni Sumantri; Sunaryo, Iwa Rahmat
Padjadjaran Journal of Dental Researchers and Students Vol 7, No 2 (2023): Juni 2023
Publisher : Fakultas Kedokteran Gigi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/pjdrs.v7i2.40503

Abstract

ABSTRAKPendahuluan: Rumah sakit merupakan institusi yang memberikan pelayanan kesehatan dan memiliki kriteria yang ditetapkan untuk menilai mutu pelayanan. Indikator mutu dapat digunakan untuk menilai dan membantu proses peningkatan mutu pelayanan kesehatan. Kepatuhan tenaga kesehatan di Paviliun Padjadjaran RSGM Unpad belum terukur sepenuhnya. Tujuan penelitian adalah mengevaluasi kepatuhan tenaga kesehatan dalam memberikan pelayanan di poliklinik spesialis menggunakan indikator mutu. Metode: Penelitian observasional deskriptif dengan pendekatan cross sectional. Populasi pada penelitian adalah seluruh tenaga kesehatan yang bertugas di Paviliun Padjadjaran RSGM Universitas Padjadjaran. Sampel penelitian terdiri dari 35 dokter gigi spesialis dan 5 Terapis Gigi dan Mulut yang bertugas di Paviliun Padjadjaran selama bulan April 2022 dan dipilih menggunakan teknik total sampling. Pengambilan data dilakukan dengan menggunakan kriteria indikator mutu yang ditetapkan oleh RSGM Unpad.  Target pencapaian indikator mutu kepatuhan identifikasi pasien, kepatuhan kebersihan tangan, kepatuhan terhadap clinical pathway, dan kepatuhan penggunaan Alat Pelindung Diri (APD) adalah sebesar 100%. Target pencapaian waktu tunggu rawat jalan ≤60 menit, dan target kepatuhan penggunaan formularium nasional sebesar ≥80%. Hasil: Pencapaian kepatuhan identifikasi pasien sebesar 43%. rerata waktu tunggu pasien rawat jalansebesar 51,6 menit. Kepatuhan penggunaan formularium nasional sebesar 100%. Kepatuhan kebersihan tangan sebesar 75%. Kepatuhan terhadap clinical pathway sebesar 91% dan kepatuhan penggunaan (APD) sebesar 92%. Simpulan: Evaluasi kepatuhan tenaga kesehatan dalam memberikan pelayanan yang dinilai dengan menggunakan indikator mutu masih banyak yang belum mencapai target. KATA KUNCI: kepatuhan, tenaga kesehatan, pelayanan kesehatan, indikator mutu, rumah sakitCompliance level of healthcare personnel in providing services at the Padjadjaran Pavilion of Padjadjaran University Dental and Oral Hospital: cross-sectional studyABSTRACTIntroduction: Hospitals are institutions that provide health services and have established criteria to evaluate the quality of services. Quality indicators can be used to evaluate and assist the process of improving the quality of health services. Compliance of healthcare personnel at Padjadjaran Pavilion RSGM Unpad has not been fully measured. The purpose of this study is to determine the compliance level of health workers in providing services at the Padjadjaran Pavilion of RSGM Unpad by using the quality indicators. Methods: This research is using a observational descriptive method with a cross sectional approach. The population in this study were all healthcare who served in the Padjadjaran Pavilion of RSGM Unpad. The research sample consisted of 35 Dental Specialists and 5 Dental and Oral Therapists who served at the Padjadjaran Pavilion throughout April 2022 and those were selected using a total sampling technique.Results: Achieved patient compliance is at 43%. The average waiting time for patients is around 51.6 minutes. The compliance with the use of national formulary is at 100%. Hand hygiene compliance is at 75%. The compliance with clinical pathways is at 91%. The compliance with the use of Personal Protective Equipment (PPE) is at 92%. Conclusion: The compliance level of healthcare personnel in providing services at the Padjadjaran Pavilion of RSGM Unpad, which is assessed using quality indicators, still have not reached the target.KEY WORDS: compliance, healthcare personnel, health services, quality indicators, hospital
Co-Authors Alversia, Yeshika Andriani Harsanti, Andriani Anne Agustina Suwargiani Asnan Furinto Asnan Furinto Assauri, Sofjan Avi LAVIANA Citra Elitasari Rigel PUTRI Daryanti, Sri Diananda Fitri Pitari Dinda Dinisa Dinisa, Dinda Dyah Nindita Carolina Ernata, Rissa Zharfany Fanny Martdianty Fauzia, Marlyana Ginting, Diyanti Pratiwi Hapsari Setyowardhani Hati, Sri Rahayu Hijrah Hutabarat, Penny Ida Ayu Evangelina, Ida Ayu Indira Pradipta Indraswari, Kenny Devita Iwa Rahmat Sunaryo, Iwa Rahmat Jamshed, Namozov Krisrana, Athaya Vita Latief, Deni Sumantri Lin, Ng Hui Myrna Nurlatifah Zakaria, Myrna Nurlatifah Penny Hutabarat Permatasari, Shafira Pitari, Diananda Fitri Qultsum, Kholilah Rachman, Moch Noer Yusdicio Riani, Gita Novia Rifelly Dewi Astuti Rifelly Dewi Astuti Rifelly Dewi Astuti Sakinah, Zahrah Riski Soemantri, Eky Setiawan Soeria Sofjan Assauri Sri Daryanti Suryanto, Shenny Shefira Yasser, Amyra Salsabela Yeshika Alversia Yuan, Pak Han Yuliawati Zenab, Yuliawati Zakaria, Myrna Nurlatifa