<![CDATA[This study aims to analyze the role of financial information in supporting business decision-making among Micro, Small, and Medium Enterprises (MSMEs) in the Greater Jakarta area. Financial information does not merely function as a record of business transactions but can also serve as a basis for setting prices, controlling costs, managing inventory, planning capital requirements, and evaluating business performance. This study employs a descriptive qualitative approach involving several MSME owners in Jakarta, Bogor, Depok, Tangerang, and Bekasi selected purposively. Data are collected through semi-structured interviews, observations of financial recording practices, and simple business documentation. The findings indicate that the utilization of financial information varies among MSME owners. Businesses that consistently record revenues, expenses, cash flows, profits, receivables, and inventories tend to have a clearer basis for making business decisions. In contrast, MSMEs that primarily rely on memory and intuition experience greater difficulty in determining actual profits, estimating capital requirements, and evaluating previous decisions. The use of digital financial recording tools also facilitates faster access to relevant financial information. The study highlights that simple, relevant, timely, and understandable financial information can function as a practical navigational tool that enables MSME owners to transform financial figures into more informed business directions and support sustainable business development.]]>
