Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Economics and Digital Business Review
Nurur Hikmah
Ekonomi Islam, Universitas Islam Nahdlatul Ulama Jepara

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Determinants of Purchase Decisions for Mixue Products: The Roles of Halal Labeling, Price, and Taste Edi Susilo; Nurur Hikmah
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4181

Abstract

This study aims to analyze the influence of halal labeling, price, and taste on the purchasing decisions of Mixue consumers. This study employs a quantitative approach involving 100 respondents selected using non-probability sampling via purposive sampling. Data were collected through an online questionnaire and analyzed using IBM SPSS software. The results indicate that the halal label variable does not have a significant effect on purchasing decisions, with a significance value of 0.671. The price variable also does not have a significant effect, with a significance value of 0.288. Conversely, the taste variable has a significant effect on purchasing decisions, with a significance value of 0.000. The results of the coefficient of determination test indicate that the halal label, price, and taste variables collectively explain 53% of purchasing decisions, while the remaining 47% is influenced by other factors outside the scope of this study.
Co-Authors Edi Susilo