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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Vovi Sinta B
Pendidikan Ekonomi, Universitas Nurul Huda, Sumatera Selatan
Economics, Econometrics & Finance Education

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Strategies for Enhancing Financial Literacy and Digitalization at the Merah Putih Village Cooperative in East OKU Regency: Strategi Peningkatan Literasi Keuangan dan Digitalisasi Pada Koperasi Desa Merah Putih di Kabupaten OKU Timur Muhamad Nanang Rifa'i; Vovi Sinta B; Khafid Ismail; Rita Purwati; Ismindar Rahayu
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 2 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i2.36199

Abstract

This study aims to identify the strategic needs for improving financial literacy and digitalization in Koperasi Desa Merah Putih in Ogan Komering Ulu Timur Regency and to determine the priority development strategies. The study employed a descriptive-analytical approach using mixed methods. SWOT analysis was used to identify the internal and external factors of the cooperative, while the VRIO analysis was applied to evaluate the competitive advantages of the cooperative’s resources. Furthermore, the Analytical Hierarchy Process (AHP) method was utilized to determine strategic priorities based on expert judgment. Data were collected through observation, interviews, questionnaires, documentation, and literature studies. The results indicated that low financial literacy, limited utilization of digital technology, and weak cooperative governance were the main issues requiring attention. The priority strategies include the implementation of cooperative digital systems, financial literacy training, human resource assistance, and strengthening governance based on transparency. This research is expected to provide a strategic model for sustainable village cooperative development through financial literacy and digitalization.
Co-Authors Ismindar Rahayu Khafid Ismail Muhamad Nanang Rifa'i Rita Purwati