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All Journal Indomera : Jurnal Magister Manajemen
Maksalmina Maksalmina
Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Almuslim, Bireuen, Aceh
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PELAYANAN BSI MOBILE (BYOND by BSI) TERHADAP KEPUASAN NASABAH DI KOTA BIREUEN - ACEH Maksalmina Maksalmina; Jamaluddin Jamaluddin
IndOmera Vol 7 No 14 (2026): indOmera, September 2026
Publisher : LPPM-UNIKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55178/idm.v7i13.585

Abstract

The study analyzed the influence of BSI Mobile electronic service quality on customer satisfaction of Bank Syariah Indonesia in Bireuen City. Using a quantitative method of causal associative type. Non-probability sampling samples with a purposive sampling approach to 100 customers as respondents through a questionnaire and analyzed using descriptive statistical analysis, classical assumption tests, simple linear regression analysis, hypothesis testing (t-test) and coefficient of determination (R²). The results of the linear regression analysis indicate that the quality of electronic services has a positive effect on customer satisfaction. The results of the coefficient of determination test indicate and explain 26.7% of the variation in customer satisfaction while the remaining 73.3% is influenced by other factors outside the research model.
Co-Authors Jamaluddin