PENGARUH PELAYANAN BSI MOBILE (BYOND by BSI) TERHADAP KEPUASAN NASABAH DI KOTA BIREUEN - ACEH

Maksalmina Maksalmina (Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Almuslim, Bireuen, Aceh)
Jamaluddin Jamaluddin (Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Almuslim, Bireuen, Aceh)

Indomera : Jurnal Magister Manajemen
Vol 7 No 14 (2026): indOmera, September 2026

The study analyzed the influence of BSI Mobile electronic service quality on customer satisfaction of Bank Syariah Indonesia in Bireuen City. Using a quantitative method of causal associative type. Non-probability sampling samples with a purposive sampling approach to 100 customers as respondents through a questionnaire and analyzed using descriptive statistical analysis, classical assumption tests, simple linear regression analysis, hypothesis testing (t-test) and coefficient of determination (R²). The results of the linear regression analysis indicate that the quality of electronic services has a positive effect on customer satisfaction. The results of the coefficient of determination test indicate and explain 26.7% of the variation in customer satisfaction while the remaining 73.3% is influenced by other factors outside the research model.