Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Indomera : Jurnal Magister Manajemen
Win Konadi
EKP Fakultas Ekonomi Universitas Almuslim - Bireuen
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGGUNAAN DIGITAL MARKETING SUATU STRATEGI MENINGKATKAN PENJUALAN PISANG SALE DI UMKM INCESS LHOKSEUMAWE Layya Izzati; Umar Iskandar; Win Konadi
IndOmera Vol 7 No 14 (2026): indOmera, September 2026
Publisher : LPPM-UNIKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55178/idm.v7i14.619

Abstract

In the Society 5.0 era, the growth of MSMEs faces various challenges, notably the shift in consumption patterns for goods and services from traditional to digital marketing. Increased revenue serves as an indicator of business improvement and the enhanced well-being of MSME operators. This study aims to analyze the use of digital marketing in the sales of Pisang Sale Incess. A qualitative research method was employed, with data collected through participant observation, interviews, and document analysis involving *Pisang Sale Incess* operators/managers and customers, as well as data on implemented digital marketing strategies and resulting sales increases. The findings demonstrate that implementing digital marketing strategies—specifically utilizing social media for promotion—significantly increases the sales volume of Pisang Sale Incess products.
Co-Authors Layya Izzati Umar Iskandar