PENGGUNAAN DIGITAL MARKETING SUATU STRATEGI MENINGKATKAN PENJUALAN PISANG SALE DI UMKM INCESS LHOKSEUMAWE

Layya Izzati (Administrasi Bisnis FISIP Universitas Almuslim Bireuen)
Umar Iskandar (Administrasi Publik FISIP Universitas Almuslim Bireuen - Aceh)
Win Konadi (EKP Fakultas Ekonomi Universitas Almuslim - Bireuen)

Indomera : Jurnal Magister Manajemen
Vol 7 No 14 (2026): indOmera, September 2026

In the Society 5.0 era, the growth of MSMEs faces various challenges, notably the shift in consumption patterns for goods and services from traditional to digital marketing. Increased revenue serves as an indicator of business improvement and the enhanced well-being of MSME operators. This study aims to analyze the use of digital marketing in the sales of Pisang Sale Incess. A qualitative research method was employed, with data collected through participant observation, interviews, and document analysis involving *Pisang Sale Incess* operators/managers and customers, as well as data on implemented digital marketing strategies and resulting sales increases. The findings demonstrate that implementing digital marketing strategies—specifically utilizing social media for promotion—significantly increases the sales volume of Pisang Sale Incess products.