<![CDATA[This study discusses the development of educational and interactive digital learning media for elementary school students in the subject of Islamic Religious Education (PAI), using the ADDIE model. The background of this research lies in the need for engaging learning media for elementary students, as digital media has been proven to enhance students’ interest, motivation, and comprehension of religious materials. The objective of this study is to produce interactive PAI learning video media that are valid, practical, and effective. The research method used was Research and Development (R&D) with the ADDIE model, which includes the stages of needs analysis, storyboard and script design, interactive video development, implementation, and evaluation through expert validation and field testing. The developed media consist of interactive educational videos featuring narration, visual illustrations, animations, background music, and reflective questions. There were small-group trials involved 10 students, continued to 25 students in classroom trials. The results showed that the mean pretest score was 61.0, indicating a moderate initial level of understanding of the learning material. After the implementation of the interactive learning videos, the mean posttest score increased to 84.3. The average learning gain was 23.3 points. Expert validation yielded an average score of 3.70 on a 4-point scale (classified as highly feasible) in terms of content and media design. Field trials with students (individual, small-group, and full-class tests) demonstrated positive responses with average scores ranging from 3.40 to 3.50 (feasible category). There is qualitative evidence in the form of students' statements and examples of behavior. One of the students said “The learning video on Surah At-Tin is very interesting and easy to understand”. "An example of observable behavior is that students are able to recite Surah At-Tin properly and correctly." Overall, the media were assessed as valid, practical, and effective for teaching Islamic Religious Education at the elementary school level. This interactive learning media can enhance students’ active engagement and motivation to learn, making it a viable and innovative alternative for religious learning in primary education.]]>
