Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal EDUTECH : Jurnal Inovasi Pendidikan Berbantuan Teknologi SOCIAL : Jurnal Inovasi Pendidikan IPS
Bina Andari Nurmaning
Universitas Bhinneka PGRI
Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (STUDI KASUS PADA CAFE KALA SPACE TULUNGAGUNG) Nabila Putri Ramadani; Bina Andari Nurmaning
SOCIAL : Jurnal Inovasi Pendidikan IPS Vol. 6 No. 3 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/social.v6i3.13393

Abstract

The increasing competition in the café industry requires businesses to continuously improve product quality and service quality to enhance customer satisfaction. This study aims to examine the influence of product quality and service quality on customer satisfaction at Cafe Kala Space Tulungagung. A quantitative approach with an associative research design was employed. Data were collected through questionnaires distributed to 97 customers selected as respondents. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination with the assistance of SPSS version 27. The findings indicate that product quality has a positive and significant effect on customer satisfaction (t = 2.620, p < 0.001). Service quality also has a positive and significant effect on customer satisfaction (t = 6.125, p < 0.001). Simultaneously, product quality and service quality significantly influence customer satisfaction (F = 112.085, p < 0.001). The adjusted coefficient of determination (Adjusted R²) of 0.698 indicates that 69.8% of the variation in customer satisfaction is explained by product quality and service quality, while the remaining 30.2% is attributable to other factors beyond the scope of this study. These findings suggest that maintaining consistent product quality and delivering responsive, reliable, and customer-oriented services are essential strategies for improving customer satisfaction and strengthening the competitive position of Cafe Kala Space Tulungagung. ABSTRAK Persaingan industri kafe mendorong pelaku usaha untuk meningkatkan kualitas produk dan kualitas pelayanan sebagai upaya menciptakan kepuasan pelanggan. Penelitian ini bertujuan menganalisis pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan pada Cafe Kala Space Tulungagung. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif. Data dikumpulkan melalui penyebaran kuesioner kepada 97 pelanggan yang dipilih sebagai responden. Analisis data dilakukan menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji parsial (t), uji simultan (F), dan koefisien determinasi dengan bantuan SPSS versi 27. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan (t = 2,620; p < 0,001). Kualitas pelayanan juga terbukti berpengaruh positif dan signifikan terhadap kepuasan pelanggan (t = 6,125; p < 0,001). Secara simultan, kedua variabel memberikan pengaruh yang signifikan terhadap kepuasan pelanggan (F = 112,085; p < 0,001). Nilai Adjusted R Square sebesar 0,698 menunjukkan bahwa 69,8% variasi kepuasan pelanggan dapat dijelaskan oleh kualitas produk dan kualitas pelayanan, sedangkan 30,2% dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini menegaskan bahwa peningkatan kualitas produk yang konsisten serta pelayanan yang responsif, ramah, dan andal merupakan strategi penting dalam meningkatkan kepuasan pelanggan serta memperkuat daya saing Cafe Kala Space Tulungagung.  
PENGARUH KETERGANTUNGAN PENGGUNAAN TIKTOK SHOP DAN KECERDASAN FINANSIAL TERHADAP KUALITAS HIDUP GEN Z (STUDI KASUS PADA MAHASISWA SEMESTER VI DAN VIII PRODI PENDIDIKAN EKONOMI UNIVERSITAS BHINNEKA PGRI TULUNGAGUNG) Devinta Eka Nurfadila; Bina Andari Nurmaning
EDUTECH : Jurnal Inovasi Pendidikan Berbantuan Teknologi Vol. 6 No. 4 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/edutech.v6i4.13394

Abstract

This research was motivated by the ease of transactions and the massive exposure to digital commercial promotions on social commerce platforms, which trigger impulsive consumer behavior among the younger generation. These real-world issues lead to financial instability, emotional stress, and a compromised quality of life for university students. The study primarily focuses on analyzing the extent to which TikTok Shop usage dependency and financial intelligence—both individually and simultaneously—influence the quality of life of Generation Z students. A quantitative approach utilizing a survey design was employed, involving the distribution of a five-point Likert scale questionnaire. A simple random sampling technique, guided by the Yamane formula, was used to select 124 student respondents from the sixth and eighth semesters of the Economic Education Study Program at Universitas Bhinneka PGRI Tulungagung. Statistical data processing was conducted via multiple linear regression modeling using SPSS version 27 software. Empirically, the quantitative data revealed the estimated equation model: Y = 2.152 + 0.149X1 + 0.821X2. Individually, the TikTok Shop usage dependency variable yielded a t-statistic of 3.090 (p = 0.002), while financial intelligence recorded a t-statistic of 14.722 (p = 0.000). Simultaneous testing resulted in an F-statistic of 218.173 (p = 0.000) and an Adjusted R-squared coefficient of 0.778. The study concludes that controlling digital shopping addiction and enhancing personal financial management literacy are highly effective strategies for improving students' quality of life. ABSTRAK Kemudahan transaksi serta masifnya paparan promosi komersial digital di platform social commerce yang memicu perilaku konsumtif impulsif di kalangan generasi muda melatarbelakangi kegiatan penelitian ini. Masalah operasional lapangan tersebut memicu kerentanan ketidakstabilan finansial, tekanan emosional, serta distorsi terhadap taraf kesejahteraan hidup mahasiswa harian di kampus. Fokus utama kajian ilmiah ini adalah menganalisis besaran pengaruh ketergantungan penggunaan TikTok Shop dan kecerdasan finansial secara parsial maupun simultan terhadap kualitas hidup mahasiswa Generasi Z. Langkah-langkah pendekatan kuantitatif dengan desain survei ini dioperasikan menggunakan penyebaran instrumen kuesioner skala Likert lima tingkat. Penarikan sampel dijalankan menggunakan teknik simple random sampling berbantuan rumus Yamane yang menetapkan sejumlah 124 responden mahasiswa semester enam dan delapan Program Studi Pendidikan Ekonomi Universitas Bhinneka PGRI Tulungagung. Prosedur pengolahan data statistik dieksekusi melalui permodelan regresi linier berganda memakai perangkat lunak SPSS versi 27. Data kuantitatif secara empiris menyingkap model persamaan estimasi Y = 2,152 + 0,149X1 + 0,821X2. Secara parsial, variabel ketergantungan penggunaan TikTok Shop memperoleh nilai t-hitung sebesar 3,090 (p = 0,002), sedangkan kecerdasan finansial mencatatkan skor t-hitung sebesar 14,722 (p = 0,000). Pengujian simultan menghasilkan parameter F-hitung sejumlah 218,173 (p = 0,000) serta koefisien determinasi Adjusted R Square sebesar 0,778. Simpulan utama menegaskan bahwa integrasi pengendalian adiksi belanja digital dan peningkatan literasi manajerial keuangan pribadi terbukti sangat andal dalam mendongkrak kualitas hidup mahasiswa.  
Co-Authors Devinta Eka Nurfadila Nabila Putri Ramadani