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All Journal INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Putu Sri Raditha Saraswati Okan Suparta
Management, Faculty of Economics and Business, Udayana University
Religion Humanities Social Sciences

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THE EFFECT OF PERCEIVED VALUE AND ONLINE CUSTOMER REVIEWS ON REPURCHASE INTENTION WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE(A Study of Sand Beach Bar Restaurant Bali) Putu Sri Raditha Saraswati Okan Suparta; Komang Agus Satria Pramudana
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 4 No. 1 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22667918

Abstract

Repurchase intention refers to consumers’ willingness and intention to repurchase a product or service. This study aims to examine and explain the effects of perceived value and online customer reviews on repurchase intention, with customer satisfaction as a mediating variable at Sand Beach Bar Restaurant Bali. This study employed a non-probability sampling technique with a sample of 170 respondents. Data were collected through questionnaires measured using a Likert scale and subsequently analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that perceived value has a positive and significant effect on repurchase intention at Sand Beach Bar Restaurant Bali; online customer reviews have a positive and significant effect on repurchase intention; customer satisfaction has a positive and significant effect on repurchase intention; perceived value has a positive and significant effect on customer satisfaction; and online customer reviews have a positive and significant effect on customer satisfaction. Furthermore, perceived value has a positive and significant effect on repurchase intention through customer satisfaction as a mediating variable, while online customer reviews also have a positive and significant effect on repurchase intention through customer satisfaction as a mediating variable at Sand Beach Bar Restaurant Bali.
Co-Authors Komang Agus Satria Pramudana