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All Journal Entrepreneurship and Innovation Review
Sari, Desinta Hafina
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Strategic Capabilities and Competitive Advantage in Enhancing Organizational Performance in the Modern Economic Era Nurmala, Cipi; Sari, Desinta Hafina
Entrepreneurship and Innovation Review Vol. 2 No. 2 (2024): December Edition
Publisher : Integra Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63208/210113-525

Abstract

Changing economic environments that are increasingly dynamic require organizations to develop various strategic capabilities to maintain competitiveness and improve performance. This research aims to analyze the role of innovation capabilities, digital capabilities, and entrepreneurial orientation in forming competitive advantages and improving organizational performance in the modern economic era. The research uses a literature study method by examining various scientific articles, national and international journals, and relevant academic publications in the last five years. The analysis was carried out through the identification, grouping, and synthesis of previous research results related to the relationship between the variables studied. The results of the study show that innovation capabilities, digital capabilities, and entrepreneurial orientation are strategic capabilities that contribute positively to the formation of competitive advantages. Competitive advantage further acts as a mechanism that strengthens the influence of these three variables on organizational performance. The findings of the study also show that the integration of innovation, digitalization, and entrepreneurial orientation is able to improve the organization's ability to adapt to changes in the business environment. Thus, the development of strategic capabilities is an important factor in supporting the sustainability and success of the organization in the modern economic era.
Artificial Intelligence and Digital Entrepreneurship in Indonesia: Opportunities and Challenges for MSME Development Gunawan, Subur; Kamilah, Nur; Chairina, Artadhea Aurelia Candra; Sari, Desinta Hafina
Entrepreneurship and Innovation Review Vol. 4 No. 1 (2026): June Edition
Publisher : Integra Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63208/210113-723

Abstract

Artificial Intelligence (AI) has become increasingly relevant to digital entrepreneurship and the development of Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine the opportunities and challenges of AI in supporting digital entrepreneurship and MSME development in Indonesia. This study uses a literature review approach by analyzing relevant scientific publications concerning AI adoption, organizational readiness, digital marketing, digital branding, innovation, business value, firm performance, and implementation challenges. The findings indicate that AI provides opportunities for MSMEs to improve marketing, digital branding, operational efficiency, innovation, competitiveness, and business growth. However, AI adoption is influenced by organizational readiness, financial resources, digital literacy, technical skills, training, and external support. Ethical considerations and responsible AI use are also important in the implementation of AI in business activities. The study concludes that maximizing the contribution of AI to MSME development requires the integration of technological adoption with organizational capabilities, human resources, external support, and responsible implementation.
Co-Authors Chairina, Artadhea Aurelia Candra Gunawan, Subur Nurkamilah Nurkamilah Nurmala, Cipi