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Rahma Isya
Universitas Negeri Yogyakarta

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The Economics of Digital Consumption: Understanding Value, Behavior, and Market Dynamics in Online Environments Rahma Isya; Lutfi Nuzul Nurkhasanah; Refki Andrean
Integra Business Review Vol. 2 No. 2 (2024): December 2024
Publisher : Integra Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63208/21014-500

Abstract

Digital consumption has emerged as a significant economic phenomenon that influences consumer behavior, value creation, and market interactions within technology-mediated environments. This study examines the economics of digital consumption through a qualitative Systematic Literature Review (SLR) guided by the PRISMA 2020 framework. Literature published over the last ten years was collected from major academic databases and analyzed using thematic synthesis. The findings indicate that digital technologies reshape consumption patterns by influencing value perception, trust formation, customer experience, and consumer decision-making processes. The review further reveals that digital platforms and personalization technologies play an increasingly important role in shaping consumer engagement and marketplace interactions. In addition, evolving digital consumption practices contribute to changes in market structures and competitive dynamics. The study concludes that digital consumption functions as a key driver of contemporary market behavior and highlights the growing importance of consumer-centered digital experiences within increasingly digitalized economies.
Co-Authors Lutfi Nuzul Nurkhasanah Refki Andrean