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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Tasmin Laode
Universitas Muslim Buton
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

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Digital Storytelling sebagai Strategi Komunikasi CSR di Era Ekonomi Kreatif Digital: Sebuah Kajian Literatur Integratif Tasmin Laode; Ansar Suherman; Harry Fajar Maulana
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 11 No 1 (2026): JANUARY
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v11i1.7223

Abstract

The rise of social media and digital platforms has transformed CSR communication from formal reporting into more visual, interactive, and participatory practices. This study examines digital storytelling as a strategic approach in CSR communication within the digital creative economy era. Using a qualitative approach and integrative literature review, five key themes are identified: emotional engagement, community representation, stakeholder involvement, sustainability visualization, and collaboration with digital creators. Findings reveal that digital storytelling serves as a strategic tool to enhance social legitimacy, public engagement, and corporate sustainability representation through digital platforms. Additionally, social storytelling fosters symbolic relationships with communities by highlighting narratives of social impact and empowerment. However, the study also highlights risks of symbolic CSR and the commodification of social narratives in digital environments. This article contributes to CSR communication scholarship by integrating digital storytelling, sustainability communication, and the creative economy, offering practical insights for developing authentic, participatory, and transparent sustainability strategies.
Co-Authors Ansar Suherman, Ansar