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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Muhamad Azka Haitami
IPB University
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

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Analisis Strategi Digital Marketing dalam Meningkatkan Lead Penjualan Properti di Solid Realty Muhamad Azka Haitami; Alfa Taufan Latif
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 11 No 1 (2026): JANUARY
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v11i1.7249

Abstract

The increasingly competitive property industry encourages companies to implement social media-based digital marketing strategies. This study aims to analyze the digital marketing strategies of PT Hanem Solid Realtindo (Solid Realty) in increasing property sales leads through Instagram and TikTok. This research employed a descriptive qualitative method through observation, interviews, and documentation during the January–May 2026 internship period. The findings indicate that visual storytelling content, short-form videos, caption optimization, hashtag usage, and prompt responses to Direct Messages effectively improve brand awareness and customer inquiries. This study provides practical insights into the implementation of digital marketing in the property sector, particularly in the Bogor area. Keywords: digital marketing; social media; lead generation; property; brand awareness.
Co-Authors Alfa Taufan Latif