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All Journal Jurnal Penelitian Sosial Ilmu Komunikasi
Alfa Taufan Latif
IPB University

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Strategi Penyutradaraan Dalam Produk Kampanye Sistem Pengelolaan Pengaduan Pelayanan Publik Nasional Layanan Aspirasi Pengaduan Online Rakyat Inspektorat Jawa Barat Arsalan Rafi Alviandi; Alfa Taufan Latif
Jurnal Penelitian Sosial Ilmu Komunikasi Vol. 10 No. 1 (2026): Volume 10 No 1 Tahun 2026
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v10i1.82

Abstract

This project was motivated by the challenge of public communication in socializing the SP4N LAPOR system at the West Java Inspectorate, which tends to be administrative in nature and therefore less appealing to audiences on digital platforms. This project aims to analyze creative strategies and implement the director’s role in translating persuasive communication concepts into the visual narrative of a Public Service Advertisement (PSA) video. The method used in this project is the Multimedia Development Life Cycle (MDLC), which consists of the stages of concept, design, material collection, production (assembly), testing, and distribution. Data were collected through observation, interviews, active participation, and literature studies. The results of the project indicate that the application of directing techniques integrating visual elements, cinematography, and dramatic rhythm was able to transform administrative messages into content that is more persuasive, engaging, and emotionally connected with the public. The conclusion of this project emphasizes that digital creative strategies play an important role in bridging the information gap between government institutions and the public in order to improve the effectiveness of public communication and institutional accountability.
Pemanfaatan Instagram dan TikTok sebagai Media Komunikasi Digital dalam Pembelajaran Bahasa Indonesia Bagi Penutur Asing (BIPA): Sebuah Kajian Pustaka dan Analisis Isi Renny Soelistiyowati; Harries Marithasari; Alfa Taufan Latif; Rici Tri Harpin Pranata; Fahmi Fuad Cholagi
Jurnal Penelitian Sosial Ilmu Komunikasi Vol. 10 No. 1 (2026): Volume 10 No 1 Tahun 2026
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v10i1.83

Abstract

The development of social media opens up new opportunities in language learning, including Indonesian for Foreign Speakers (BIPA). Instagram and TikTok have the potential to become complementary learning media that are multimodal, flexible, and interactive. This study aims to analyze the use of the two platforms in supporting the development of listening, reading, speaking, and writing skills of BIPA learners. The research uses a qualitative approach with literature study methods and content analysis techniques. The data in the form of 15 scientific articles were selected objectively based on the criteria of relevance to technology-based language learning and BIPA, published in the 2021–2025 range, and came from SINTA, Scopus, and other trusted academic journals. Data was collected through Google Scholar, Scopus, and SINTA searches. The analysis was carried out through the stages of data reduction, categorization, synthesis, and drawing conclusions to identify patterns of social media use in BIPA learning. The results show that Instagram is effectively used to present Indonesian vocabulary, grammar, and culture through structured visual content, while TikTok supports the development of productive skills through content creation, short videos, and digital collaboration. Both platforms have been shown to increase learning motivation, learner engagement, and exposure to the use of authentic language. However, its use requires systematic pedagogical planning to be in harmony with learning achievements. This study concludes that Instagram and TikTok have great potential as complementary media for BIPA learning when combined with the right pedagogical strategy.
Co-Authors Arsalan Rafi Alviandi Fahmi Fuad Cholagi Harries Marithasari Renny Soelistiyowati Rici Tri Harpin Pranata