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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi
Alfa Taufan Latif
IPB University
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Other

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Strategi Penyutradaraan Dalam Produk Kampanye Sistem Pengelolaan Pengaduan Pelayanan Publik Nasional Layanan Aspirasi Pengaduan Online Rakyat Inspektorat Jawa Barat Arsalan Rafi Alviandi; Alfa Taufan Latif
Jurnal Penelitian Sosial Ilmu Komunikasi Vol. 10 No. 1 (2026): Volume 10 No 1 Tahun 2026
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v10i1.82

Abstract

This project was motivated by the challenge of public communication in socializing the SP4N LAPOR system at the West Java Inspectorate, which tends to be administrative in nature and therefore less appealing to audiences on digital platforms. This project aims to analyze creative strategies and implement the director’s role in translating persuasive communication concepts into the visual narrative of a Public Service Advertisement (PSA) video. The method used in this project is the Multimedia Development Life Cycle (MDLC), which consists of the stages of concept, design, material collection, production (assembly), testing, and distribution. Data were collected through observation, interviews, active participation, and literature studies. The results of the project indicate that the application of directing techniques integrating visual elements, cinematography, and dramatic rhythm was able to transform administrative messages into content that is more persuasive, engaging, and emotionally connected with the public. The conclusion of this project emphasizes that digital creative strategies play an important role in bridging the information gap between government institutions and the public in order to improve the effectiveness of public communication and institutional accountability.
Pemanfaatan Instagram dan TikTok sebagai Media Komunikasi Digital dalam Pembelajaran Bahasa Indonesia Bagi Penutur Asing (BIPA): Sebuah Kajian Pustaka dan Analisis Isi Renny Soelistiyowati; Harries Marithasari; Alfa Taufan Latif; Rici Tri Harpin Pranata; Fahmi Fuad Cholagi
Jurnal Penelitian Sosial Ilmu Komunikasi Vol. 10 No. 1 (2026): Volume 10 No 1 Tahun 2026
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v10i1.83

Abstract

The development of social media opens up new opportunities in language learning, including Indonesian for Foreign Speakers (BIPA). Instagram and TikTok have the potential to become complementary learning media that are multimodal, flexible, and interactive. This study aims to analyze the use of the two platforms in supporting the development of listening, reading, speaking, and writing skills of BIPA learners. The research uses a qualitative approach with literature study methods and content analysis techniques. The data in the form of 15 scientific articles were selected objectively based on the criteria of relevance to technology-based language learning and BIPA, published in the 2021–2025 range, and came from SINTA, Scopus, and other trusted academic journals. Data was collected through Google Scholar, Scopus, and SINTA searches. The analysis was carried out through the stages of data reduction, categorization, synthesis, and drawing conclusions to identify patterns of social media use in BIPA learning. The results show that Instagram is effectively used to present Indonesian vocabulary, grammar, and culture through structured visual content, while TikTok supports the development of productive skills through content creation, short videos, and digital collaboration. Both platforms have been shown to increase learning motivation, learner engagement, and exposure to the use of authentic language. However, its use requires systematic pedagogical planning to be in harmony with learning achievements. This study concludes that Instagram and TikTok have great potential as complementary media for BIPA learning when combined with the right pedagogical strategy.
Analisis Efektivitas Siaran Pers Kemendikdasmen: Program Prioritas Revitalisasi Satuan Pendidikan Fairuz Zain; Alfa Taufan Latif
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 6 No. 3 (2026): EduTIK : Juni 2026
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67142/edutik.v6i3.452

Abstract

ABSTRAK  Penelitian ini bertujuan untuk menganalisis efektivitas siaran pers Kementerian Pendidikan Dasar dan Menengah (Kemendikdasmen) terkait Revitalisasi Satuan Pendidikan, ditinjau dari strategi memilih angle yang diterapkan oleh Biro Komunikasi dan Hubungan Masyarakat Metode yang digunakan adalah pendekatan kualitatif. Data diperoleh melalui partisipasi aktif, wawancara semi terstruktur dengan ketua tim peliputan dan pemberitaan, ketua kelompok kerja publikasi, serta didukung observasi, dan studi literatur. Hasil penelitian menunjukkan bahwa secara keseluruhan siaran pers sudah tergolong efektif. Hal ini ditandai dengan banyaknya media massa yang merujuk informasi dalam siaran pers sebagai bahan dalam memberitakan capaian maupun dampak dari program Revitalisasi Satuan Pendidikan. ABSTRACT  This study analyzes the effectiveness of press releases issued by the Ministry of Primary and Secondary Education (Kemendikdasmen) on the School Revitalization Program, focusing on the angle-selection strategy implemented by the Bureau of Communication and Public Relations. A qualitative approach was employed, with data collected through active participant, semi-structured interviews with the Head of the News and Coverage Team and the Head of the Publication Working Group, observation, and a literature review. The findings indicate that the press releases were, overall, considered effective, as evidenced by the substantial number of mass media outlets that referenced information from the press release as material when reporting on the achievements and impacts of the School Revitalization Program.  
Analisis Strategi Digital Marketing dalam Meningkatkan Lead Penjualan Properti di Solid Realty Muhamad Azka Haitami; Alfa Taufan Latif
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 11 No 1 (2026): JANUARY
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v11i1.7249

Abstract

The increasingly competitive property industry encourages companies to implement social media-based digital marketing strategies. This study aims to analyze the digital marketing strategies of PT Hanem Solid Realtindo (Solid Realty) in increasing property sales leads through Instagram and TikTok. This research employed a descriptive qualitative method through observation, interviews, and documentation during the January–May 2026 internship period. The findings indicate that visual storytelling content, short-form videos, caption optimization, hashtag usage, and prompt responses to Direct Messages effectively improve brand awareness and customer inquiries. This study provides practical insights into the implementation of digital marketing in the property sector, particularly in the Bogor area. Keywords: digital marketing; social media; lead generation; property; brand awareness.
Co-Authors Arsalan Rafi Alviandi Fahmi Fuad Cholagi Fairuz Zain Harries Marithasari Muhamad Azka Haitami Renny Soelistiyowati Rici Tri Harpin Pranata