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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Meilani Widinasti
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

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Analisis Isi Literasi Keuangan bagi Generasi Z pada Konten Instagram @finansialku_com Periode Januari–Februari 2026 Meilani Widinasti; Herlina Suksmawati
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 11 No 1 (2026): JANUARY
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v11i1.7858

Abstract

Generation Z in Indonesia remains concerning, as the 2025 SNLIK data shows a gap between financial inclusion (80.51%) and financial literacy (66.46%) (OJK, 2025). Generation Z is particularly vulnerable due to impulsive financial behaviors driven by FOMO and YOLO lifestyles, making social media a potential channel for financial education. This study analyzes financial literacy content targeting Generation Z on Instagram account @finansialku_com during January to February 2026, using Klaus Krippendorff's qualitative content analysis on 23 content items selected through purposive sampling from 65 uploads. Findings reveal four content categories: financial management, investment and financial planning, digital financial risk, and financial decision-making. Content was delivered simply and contextually through carousel, reels, and single post formats, reflecting digitality, interactivity, and demassification of social media. The dominance of the financial decision-making category indicates that this institutionally accredited account presents financial literacy comprehensively not merely as financial knowledge, but as a framework for critical thinking in navigating financial decisions in the digital age.
Co-Authors Herlina Suksmawati