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Suksmawati, Herlina
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Pengembangan Potensi Perempuan Desa Baturono, Kecamatan Sukodadi, Kabupaten Lamongan Dalam Peningkatan Dan Inovasi Perekonomian Desa Suksmawati, Herlina; Indriastuti, Yudiana
ADI WIDYA : JURNAL PENGABDIAN MASYARAKAT Vol 3, No 2 (2019): ADIWIDYA
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (107.687 KB) | DOI: 10.33061/awpm.v3i2.3362

Abstract

Persaingan home industry produk Wingko Babat menuntut kelompok perempuan di Desa Baturono, Sukodadi, Kabupaten Lamongan mengembangkan cita rasa produk Wingko Babat dengan alternatif bahan dasar berbeda. Melalui kegiatan pengabdian masyarakat berupa pelatihan dan pendampingan dalam upaya inovasi perekonomian desa, perempuan desa Baturono menggunakan singkong sebagai bahan dasar Wingko Babat, sebagai upaya memanfaatkan komoditas desa tersebut. Disisi lain, mereka juga berani berupaya mengembangkan kreatifitas peningkatan rasa dengan variasi rasa yang dianggap akan dapat menarik konsumen segala usia, seperti halnya rasa durian, pandan, nangka dan strawberry sebagai bentuk inovasi terhadap olahan produk Wingko Babat. Selain itu, di era digital perempuan desa tidak hanya terbatas melakukan pekerjaan yang berorientasi pada produksi semata. Pelatihan pemanfaatan media online sebagai sarana promosi dan pemasaran layaknya industri produk makanan di perkotaan, diharapkan mampu mengembangkan usaha mereka dan memberikan pemasukan atau penghasilan keluarga.
From Globalisation to Glocalisation: A Study Case from Galengdowo, Jombang Suksmawati, Herlina; Kusuma, Ade; Hapsari, Renitha Dwi; Firdaus, Praja
Nusantara Science and Technology Proceedings 5th International Seminar of Research Month 2020
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.0952

Abstract

This two-year study highlights the success of Bancakan Salak, a tourism event held in Galengdowo, to minimize the number of urbanization in Jombang. While modernization and globalization are all around the country-side, the threat of urbanization for rural areas is becoming significant and causes a slow-down. The event subsequently has been gradually changed the posture of Galengdowo’s population. Young people are more eager to live in their village now. This cultural tourism even became very helpful in empowering the lives in Galengdowo. Bancakan Salak had attracted many locals until international tourists come. By using the quantitative method and qualitative analysis, this study has hypothetically stated that Bancakan Salak could be even more successful because of the factor of its local champions. We are also articulating the concepts of glocalization and community-based tourism. Based on the research, we found that the government of the village plays a big role in shaping the situation. The head of the village and his secretary are examples of local champions. Their role signifies one part that is very crucial in building community-based tourism (CBT) which is leadership. This strong leadership is also built under the support of persistency, broader knowledge, and working networks.
Kesadaran Komunitas Lokal Untuk Pengembangan Pariwisata Inklusif di Desa Tegaren, Trenggalek Nuryananda, Praja Firdaus; Suksmawati, Herlina; Rahmatin, Leily Suci
Karya Unggul Vol. 3 No. 1 (2023): Edisi Desember
Publisher : Akademi Teknik Deli Serdang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70344/karyaunggul.v3i1.196

Abstract

Pada masa sekarang ini, penting kiranya untuk membangun kepariwisataan yang didasarkan pada kesadaran akan pentingnya inklusivitas. Artikel ini merupakan publikasi rangkuman kegiatan pengabdian kepada masyarakat di Desa Wisata Tegaren, Kab. Trenggalek, Jawa Timur. Tim pelaksana program mencoba untuk mengambil intisari dari rangkaian kegiatan pengabdian masyarakat yang telah dilakukan. Adapun intisari dari kegiatan tersebut terbagi menjadi dua, yakni 1) bahwa kesadaran inklusivitas di Tegaren telah muncul lama, yakni berbarengan dengan dirintisnya desa wisata, dan 2) adanya kesadaran akan inklusivitas tersebut akhirnya membuat kolaborasi dengan para stakeholders sangat terbantu dan dapat membantu Tegaren dalam merancang langkah konkret selanjutnya untuk mengembangkan pariwisata di desa, salah satunya melalui virtual tour. Tim pelaksana program menggunakan pendekatan partisipatoris dalam merancang, melaksanakan, serta melakukan evaluasi program pengabdian kepada masyarakat di Tegaren. Adapun pendekatan tersebut adalah participatory rural appraisal (PRA), asset-based community development (ABCD), collaborative partnership, dan community-based tourism (CBT). Dengan menggunakan banyak pendekatan partisipatoris, artinya tim pelaksana juga meletakkan peran penting pada komunitas atau masyarakat lokal di Tegaren. Peran yang semakin penting oleh komunitas atau masyarakat lokal ini yang kemudian secara simultan menumbuhkan kesadaran-kesadaran kolektif, seperti kesadaran akan inklusivitas.
Using Instagram as a Media for Various Information about Yogyakarta (Content Analysis of the Instagram Account @wonderfuljogja) Hadiati, Novianisa Asmar; Suksmawati, Herlina
Jurnal Dakwah dan Komunikasi Vol. 9 No. 1 (2024)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v9i1.8463

Abstract

This research aims to analyze the use of Instagram @wonderfuljogja as a medium that shares various information regarding public curiosity regarding trends in Yogyakarta. Instagram social media is a popular social platform and has many users, so it is very suitable as a forum for sharing information and sharing experiences in various fields. With a focus on analysis on the @wonderfuljogja account, it was carried out using a descriptive qualitative method using content analysis of the content presented, including the various types of content delivered, intensity of posts, use of images, and responses from @wonderfuljogja Instagram followers. The results of the content analysis of @wonderfuljogja Instagram content provide broader knowledge and insight regarding the use of Instagram in providing and conveying various information about Yogyakarta such as tourist destinations, Yogyakarta regional culture, events held in Yogyakarta and even various other general information. provide a social impact on the audience on Instagram. In conclusion, the Instagram account @wonderfuljogja is a platform that provides benefits as a medium that provides various information about Yogyakarta and can fulfill the public's information needs about Yogyakarta.
Strategi Social Media Marketing “Nikahmu Wedding Organizer” Dalam Meningkatkan Brand Awareness Melalui Instagram Pasca Pandemi Covid-19 Nabila, Talitha; Suksmawati, Herlina
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3942

Abstract

One of the sectors that had stopped due to the Covid-19 pandemic was the wedding organizer service sector. Nikahmu Wedding Organizers are starting to rebuild their name by developing a post-Covid-19 social media marketing strategy through their Instagram account @nikahmuweddingorganizer. This research was conducted with the aim of finding out how the social media strategy carried out by Nikahmu Wedding Organizer through Instagram after being hit by the Covid-19 pandemic used a qualitative descriptive method. Researchers use descriptive qualitative because the method is intended and can be used to gain an understanding of the meaning of human problems and social phenomena. Nikahmu Wedding Organizer uses Instagram as a platform for social media marketing through the account @nikahmuweddingorganizer. The Instagram account @nikahmuweddingorganizer utilizes Instagram's features for marketing and increasing brand awareness. The features used include feeds, reels, highlights, and stories. Nikahmu Wedding Organizer in its Instagram also implements four of the five promotional mixes, namely advertising through Instagram Ads, uploading sales promotions, conducting public relations and publication activities, and direct marketing through Instagram. Nikahmu Wedding Organizer does not make personal sales through its Instagram account because it is considered less effective if it is done online. Keywords: Social Media Marketing, promotion mix and Brand Awareness
Local Community Awareness in Inclusive Tourism Development in Tegaren Village, Trenggalek Suksmawati, Herlina; Nuryananda, Praja Firdaus; Rahmatin, Leily Suci
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4111

Abstract

Currently, it is very important to build the tourism sector based on an awareness of inclusivity. This article is a summary of the community service activities that have been carried out in the Tegaren Tourism Village, Trenggalek Regency, East Java. The program implementation team has tried to take the essence of the various community service activities that have been carried out. The core results of these activities can be divided into two parts, namely 1) awareness of inclusivity in Tegaren has existed for a long time, along with the development of this tourist village and 2) awareness of this inclusivity has facilitated collaboration with stakeholders, which in turn helps Tegaren plans concrete steps to develop tourism in the village, including through virtual tours. The program implementation team uses a variety of participatory approaches in planning, implementing, and evaluating community service programs in Tegaren. This approach includes participatory rural appraisal (PRA), asset-based community development (ABCD), collaborative partnerships, and community-based tourism (CBT). By implementing these participatory approaches, the implementation team also gives a significant role to the community or local people in Tegaren. This role further strengthens collective awareness, including awareness of inclusivity.
Evaluation of Implementing the 4A Concept in Unique Tourist Destinations at Tawun Tourist Park, Ngawi Rahmatin, Leily Suci; Suksmawati, Herlina; Nuryananda, Praja Firdaus
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4113

Abstract

Tawun Tourism Park, located in Ngawi, is a special interest tourist destination which is a leading tourist attraction. Not only local tourists in Ngawi who visit this place, but also tourists who come from outside the city are very enthusiastic to see the excitement of the Tawun Tourism Park. With the improvement of the management superstructure of the Tawun Tourism Park and support from the local government, the research team assessed the need for scientific support for tourism analysis. This support can be formed through a readiness analysis and the application of the 4A concept at the Tawun Tourism Park. This article will discuss the extent to which awareness of good tourism management has been used by the Tawun Tourism Park management and a description of the implementation of the 4A concept in that place so far. To write this article, one research was carried out in three stages, namely the preparation stage, the field study implementation stage and the evaluation stage. The research used a descriptive-qualitative type of research and data collection techniques were carried out by interviews and observations. The results of the research conducted are the facts in the field that Tawun Tourism Park has met the basic criteria for tourism, namely A4 (attraction, amenity, accessibility, ancillary) and the majority of residents involved in Tawun Tourism Park tourism are local residents, so this is in line with the spirit of development a tourist destination.
Virtual Assistance and Virtual Guiding for Tegaren’s Technological Enhancement Suksmawati, Herlina; Rahmatin, Leily Suci; Setiyowati, Arin; Setiawan, Tho’at; Nuryananda, Praja Firdaus
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4123

Abstract

Tegaren stands out as one of the premier tourist destinations in Trenggalek. In both 2022 and 2023, it has been honored with a place among the top 500 recipients of the Anugerah Desa Wisata Indonesia (ADWI). This village, nestled on a hillside, also earned recognition at the 2022 Anugerah Seratus Desa Wisata Trenggalek (Sadewa). After conducting research and field visits, the previous research team identified two primary challenges facing Tegaren: 1) an aging population and 2) a lack of digital and technology-based skills among Tegaren's workforce. As a result, the proposing team has developed virtual assistance and a virtual guiding training program in collaboration with Tegaren to ensure that the local tourism sector doesn't solely rely on traditional methods but can evolve into a fully comprehensive digital village. Through the implementation of this virtual assistance and virtual guiding training program, the proposing team, along with its partners, aims to keep the tourism sector aligned with the latest technological and informational advances while enhancing the human resource capabilities within Tegaren. In addressing the issues within Tegaren, the proposing team has introduced the concept of virtual assistance and virtual guiding training, employing methodologies such as participatory rural appraisal, asset-based community development, and capacity building. This approach transforms the village community from being merely the program's target into active program participants, fostering collaboration and ensuring sustainable development for the future.
ANALISIS PERSEPSI MAHASISWA SURABAYA TERHADAP FILM “LIKE AND SHARE” Vania Mileniardine Laksitadewi, Veronica; Suksmawati, Herlina
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 11, No 12 (2024): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v11i12.2024.4899-4907

Abstract

Kekerasan seksual di Kota Surabaya masih menunjukkan kondisi darurat edukasi dan darurat penanganan untuk pelaku dan korban. Dalam hal ini, film “Like and Share” berkaitan dengan kasus kekerasan seksual yang masih banyak tersebar di lingkup pendidikan seperti perguruan tinggi yang ada di Kota Surabaya. Penelitian ini bertujuan untuk menganalisis persepsi mahasiswa Kota Surabaya terhadap film “Like and Share”. Metode penelitian menggunakan pendekatan deskriptif kualitatif dengan pengumpulan data berupa wawancara, observasi, dan studi pustaka. Temuan penelitian ini menghasilkan bahwa terdapat 3 (tiga) persepsi negatif dalam film “Like & Share”, yaitu perempuan adalah suatu objek seksual dalam perspektif male gaze, adanya pola pengasuhan orang tua terhadap anak remaja yang bersifat permisif, dan perempuan sangat rentan menjadi korban kekerasan berbasis gender online. Terlepas dari berbagai sudut pandang negatif, terdapat sisi pesan moral yakni berusaha menyampaikan pesan agar lebih aware atau peduli terhadap korban pelecehan seksual dan selalu menetapkan batasan diri saat memasuki masa remaja yang dipenuhi rasa penasaran akan sesuatu hal baru, termasuk perihal seksualitas. Hal ini dikarenakan perempuan seringkali tidak mendapatkan kesetaraan terkait seksualitas di lingkungan masyarakat.
Leveraging Development Communication for Stakeholder Engagement in Arjowinangun's Batik Tourism and Creative Economy Growth Achmad, Zainal Abidin; Arviani, Heidy; Alamiyah, Syifa Syarifah; Suksmawati, Herlina; Febrianita, Roziana
The Journal of Society and Media Vol. 9 No. 1 (2025): Social Media Bridged the Gap
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v9n1.p24-48

Abstract

This study explores the role of development communication in fostering stakeholder engagement in Arjowinangun Village’s batik tourism initiatives..Researchers aim to position the village as a central hub for batik tulis and establish Woro Srikandi as a leading brand in Pacitan Regency. Using a qualitative, phenomenological approach within development communication, the team gathered data through participant observation, FGDs, and analysis of key documents, including 2023 village data and the RPJMDes (2019-2023). Twelve key informants contributed insights, including village officials, community leaders, youth, artisans, business owners, and government representatives. The study identifies three significant outcomes: (1) the successful integration of batik tulis into the village’s development plan by the local government and Bumdes, (2) the establishment of Woro Srikandi batik tulis as an educational tourism destination, and (3) increased tourism awareness among residents, which has fostered the growth of a creative economy that supports the batik tulis tourism initiative. The findings highlight that development communication serves as a strategic tool for building inclusive discourse, enhancing participation, and cultivating community identity. These insights are crucial for promoting sustainable tourism and the creative economy in rural areas.
Co-Authors Al Hakim, Fuad Alamiyah, Syifa Syarifah Dinda Pramesta Arvi Putri, Dea Dwi Wahyuningtyas Hadiati, Novianisa Asmar Handayani, Ruci Hapsari, Renitha Dwi Heidy Arviani Indriastuti, Yudiana Kusuma, Ade Mubah, Ahmad Safril Nabila, Talitha Nuraleina Putri Asyari Nuryananda, Praja Nuryananda, Praja Firdaus Rahmatin, Leily Suci Rikza, Ayu Roziana Febrianita Rusmiati, Siti Binik Setiawan, Tho’at Setiyowati, Arin Thierry Maulana Ilham Ramadhan, Kevin Vania Mileniardine Laksitadewi, Veronica Zainal Abidin Achmad Zein, Isynariyah