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All Journal IJBE (Integrated Journal of Business and Economics) Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
M. Masrukhan
Sekolah Tinggi Ilmu Ekonomi Syariah Putera Bangsa Tegal
Humanities Computer Science & IT Education Health Professions Social Sciences Other

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Examining Green Consumer Behavior: The Influence of Consumer Environmental Responsibility, Perceived Value, Knowledge, and Concern in Fast Fashion Nanang Apriliyanto; Mahfud Nugroho; Aldistri Nadia Rigiuma; Fatkhuri Fatkhuri; M. Masrukhan
Integrated Journal of Business and Economics (IJBE) Vol 10, No 3 (2026): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v10i3.1399

Abstract

This study aims to analyze the factors that influence Green Consumer Behavior in the context of fast fashion trends. This research is a causal-based qualitative study of the Green Consumer Behavior scheme. Primary data was sourced from an online questionnaire. The population in this study was 200 respondents who exhibit impulsive behavior towards fashion products, but it should be noted that they also care about the environment. For data analysis, the tool used was Smart-PLS, a tool with SEM (Structural Equation Modeling). Consumer Environmental Responsibility, Perceived Value, Environmental Knowledge, and Environmental Concern positively and significantly influence Green Consumer Behavior. Consumer Environmental Responsibility also shows positive and significant relationships with Perceived Value and Environmental Concern, while Environmental Knowledge does not significantly affect Environmental Concern. Environmental Concern mediates the effects of Consumer Environmental Responsibility and Perceived Value on Green Consumer Behavior but not that of Environmental Knowledge. The findings show that consumer environmental responsibility and perceived value are key drivers of green consumption through environmental awareness. Governments and fashion brands should enhance moral responsibility and highlight sustainable product value. The study’s regional scope and cross-sectional design limit its ability to capture behavioral changes over time.
Pelatihan Kewirausahaan bagi Wirausaha Pemuda Karang Taruna dan PKK Desa Kaladawa, Kecamatan Talang, Kabupaten Tegal M. Masrukhan
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 3 No. 2 (2025): Juni : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v3i2.2101

Abstract

Entrepreneurship training is a key strategy for empowering village economies, especially among youth from Karang Taruna and PKK members. In Kaladawa Village, local potential such as agriculture and handicrafts has not been fully utilized due to limited entrepreneurial knowledge and exposure. This program aims to enhance participants' entrepreneurial competencies through practical-based training methods, including interactive lectures, group discussions, and business simulations. A participatory approach was implemented to help participants identify local potentials, develop business ideas, and formulate digital-based marketing strategies. The results of the training indicate a significant improvement in participants’ understanding of entrepreneurship, as reflected in the emergence of innovative business plans focused on local and digital products. Pre- and post-training evaluations showed increased motivation, creativity, and readiness among participants to initiate independent ventures. The training also fostered a sustainable entrepreneurial spirit by covering essential topics such as financial management, digital transformation, and business networking. Participants acknowledged that direct experiences and intensive mentoring during the sessions played a crucial role in building their confidence and competitiveness. However, for long-term success, continuous mentoring and institutional support are required, along with strategic collaboration between stakeholders such as village governments, local MSMEs, and higher education institutions. Thus, this program not only contributes to improving technical and entrepreneurial skills but also plays a pivotal role in developing a self-reliant and sustainable rural entrepreneurial ecosystem. The integration of similar training into broader community empowerment programs is recommended to ensure lasting impact, inclusive access, resilience, innovation, adaptability, creativity, empowerment, collaboration, leadership, and meaningful local economic development.
Co-Authors Aldistri Nadia Rigiuma Fatkhuri Fatkhuri Mahfud Nugroho Nanang Apriliyanto