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KEUNGGULAN BERSAING SEBAGAI MEDIASI CITRA PERUSAHAAN DAN KUALITAS PELAYANAN TERHADAP KEBERLANJUTAN USAHA Nanang Apriliyanto; Siti Abdillah Nurhidayah
Journal Economic Insights Vol. 1 No. 2 (2022): Journal Economic Insights
Publisher : Fakultas Ekonomika dan Bisnis Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.623 KB)

Abstract

Tujuan penelitian sebagai berikut: menganalisis pengaruh citra perusahaan dan kualitas pelayanan terhadap keberlanjutan usaha, serta menganalisis bagaimana peran mediasi keunggulan bersaing dalam pengaruh citra perusahaan dan kualitas pelayanan terhadap keberlanjutan usaha. Responden yang digunakan sebanyak 47 pengusaha body repair. Metode analisis yang digunakan dalam menguji hipotesis adalah Structural Equation Modeling (SEM) dengan menggunakan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa variable citra perusahaan, kualitas pelayanan dan keunggulan bersaing berpengaruh positif dan signifikan terhadap keberlanjutan usaha, Selain itu variable citra perusahaan juga berpengaruh positif dan signifikan terhadap keunggulan bersaing, sedangkan kualitas pelayanan tidak berpengaruh terhadap keunggulan bersaing. Adapun uji mediasi pada penelitian ini menujukkan bahwa keunggulan bersaing dapat menjadi mediasi pengaruh citra perusahaan terhadap keberlanjutan usaha, sedangkan pada pengaruh kualitas pelayanan terhadap keberlanjutan usaha, keunggulan bersaing tidak mampu menjadi mediasi.
Model Firm Value dengan Efek Firm Size, Capital Structure dan Profitability: Bukti Empiris pada Perusahaan FMCG yang Terdaftar di Bursa Efek Indonesia Tahun 2018-2020 Parasdya Pandhu Andanawarih; Nanang Apriliyanto; Bonita Prabasari
Jurnal Ekonomika dan Bisnis Vol 9 No 2 (2022): Jurnal Ekonomika dan Bisnis UNISS
Publisher : Fakultas Ekonomika dan Bisnis Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/jeb.Vol9.Jeb2.205

Abstract

Jumlah perusahaan manufaktur sub sektor makanan dan minuman yang dijadikan sampel penelitian ini sebanyak 33 perusahaan dengan periode pengamatan tahun 2018-2020. Berdasarkan metode penelitian purposive sampling. Hasil penelitian menunjukkan bahwa firm size dan capital structure tidak berpengaruh terhadap firm value. Sedangkan profitability berpengaruh terhadap firm value. Hasil penelitian menunjukkan bahwa presentase profitabilitas yang diperoleh perusahaan dapat meningkatkan kepercayaan investor untuk meningkatkan investasi.
PERAN CUSTOMER TRUST DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION Nanang Apriliyanto
Journal Economic Insights Vol. 2 No. 1 (2023): Journal Economic Insights
Publisher : Fakultas Ekonomika dan Bisnis Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/jei.v2i1.55

Abstract

Tujuan penelitian sebagai berikut: menganalisis pengaruh Customer Trust dan Customer Satisfaction terhadap Repurchase Intention. Pengambilan sampel menggunakan teknik purposive sampling dengan jenis yang digunakan adalah judgment sampling yang memiliki bahasan sampel ini dipilih dengan menggunakan pertimbangan tertentu yang disesuaikan dengan tujuan penelitian. Responden yang digunakan sebanyak 107 Responden. Metode analisis yang digunakan dalam menguji hipotesis adalah Structural Equation Modeling (SEM) dengan menggunakan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa variable variable Customer Trust berpengaruh positif dan signifikan terhadap Repurchase Intention dan variable Customer Satisfaction berpengaruh positif dan signifikan terhadap Repurchase Intention.
Peran Mediasi Job Satisfaction Dalam Pengaruh QWL Dan Competence terhadap OCB Nanang Apriliyanto
Journal of Economics and Management (JECMA) Vol. 5 No. 1 (2023): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jecma.v5i1.1011

Abstract

The purpose of the study was to analyze the effect of quality of work life and competence on job satisfaction of employee in government agencies. To analyze the effect of quality of work life, competence and job satisfaction on Organizational Citizenship Behavior (OCB) employee in the government Kabupaten Kendal. Sampling with census sampling technique which is a sampling technique took all the total population of 82 respondents (researchers not included). The data used are primary data in the form of questionnaires. The data analysis method uses regression analysis. Based on the results of the study note that the quality of work life affects job satisfaction. Competence affects job satisfaction. Quality of work life affects Organizational Citizenship Behavior (OCB). Competence influences Organizational Citizenship Behavior (OCB). Job satisfaction influences Organizational Citizenship Behavior (OCB). Job satisfaction does not mediate the effect of quality of work life on Organizational Citizenship Behavior (OCB). Job satisfaction does not mediate the effect of competence on Organizational Citizenship Behavior (OCB). Keyword: quality of work life, competence, job satisfaction, Organizational Citizenship Behavior.
Efek Mediasi Kepuasan Kerja Pada Niat Karyawan Untuk Keluar Dengan Penekanan Kepemimpinan Transformasional Danis Putra Perdana; Nanang Apriliyanto
Journal Economic Insights Vol. 2 No. 2 (2023): Journal Economic Insights
Publisher : Fakultas Ekonomika dan Bisnis Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/jei.v2i2.80

Abstract

Tujuan penelitian untuk menganalisis efek mediasi dari kepuasan kerja terhadap niat keluar pada karyawan dengan penekanan kepemimpinan transformasional. Penelitian ini berada pada salah satu perusahaan yang ada di Kota Semarang dengan karakteristik perusahaan Human Capital Service. Populasi penelitian ini berjumlah 210 responden, dengan menggunakan teknik pengambilan sampling yaitu purposive sampling dengan kriteria yang telah ditentukan, sehingga terdapat 64 sampel untuk dijadikan responden. Hasil pada penelitian ini kepemimpinan transformasional berpengaruh terhadap kepuasan kerja, kepuasan kerja berpengaruh terhadap niat untuk keluar, sedangkan kepemimpinan transformasional tidak berpengaruh terhadap niat untu keluar, dan adanya pengaruh dari efek mediasi kepuasan kerja terhadap hubungan kepemimpinan transformasional dan niat untuk keluar.
Strategi Pengembangan Pemasaran 4.0 Untuk Usaha Rumahan di Era VUCA (Volatility, Uncertaintly, Complexity, and Ambiguity): pengabdian ini bertujuan mengenalkan strategi pemasaran 4.0 kepada ibu-ibu pkk yang memiliki usaha skala rumahan yang meliputi strategi pemasaran dan pemasaran 4.0. pendekatan yang dilakukan menggunakan metode ceramah materi, demonstrasi cara berinteraksi di media sosial antara pelaku industri atau pengusaha dengan pelanggan serta latihan atau praktek secara langsung dengan adminjamet, adminjamet; Nanang Apriliyanto; Dwi Astarani A; Saefudin4
Jurnal AbdiMas Ekonomi Terapan Vol. 1 No. 1 (2023): JURNAL ABDIMAS EKONOMI TERAPAN
Publisher : Jurnal AbdiMas Ekonomi Terapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

pengabdian ini bertujuan mengenalkan strategi pemasaran 4.0 kepada ibu-ibu pkk yang memiliki usaha skala rumahan yang meliputi strategi pemasaran dan pemasaran 4.0. pendekatan yang dilakukan menggunakan metode ceramah materi, demonstrasi cara berinteraksi di media sosial antara pelaku industri atau pengusaha dengan pelanggan serta latihan atau praktek secara langsung dengan smartphone milik masing-masing peserta. pengabdian kepada masyarakat ini diharapkan dapat memaksimalkan usaha yang dimiliki ibu-ibu pkk desa sidorejo, Brangsong Kabupaten Kendal, sehingga pangsa pasarnya dapat luas baik di tingkat regional, nasional maupun global
Nexus between halal certificate, competitive advantage, and entrepreneurial orientation of SMEs in Food and Beverage industry Apriliyanto, Nanang; Hidayati, Nanik
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-1 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5iSpecial-Issue-1.7635

Abstract

Purpose — This research aimed to support Small and Medium Enterprises (SMEs) by investigating the correlation between obtaining halal certification, adopting an entrepreneurial orientation, and gaining a competitive advantage in their respective industries.Method — This study is categorized as quantitative research involving a sample size of 105 respondents who are Small and Medium Enterprises (SMEs) owners in the food and beverages sector in Kendal Regency. The primary data used in this research was collected directly by the researchers from the respondents, focusing on aspects such as halal certification, entrepreneurial orientation, and competitive advantage. Structural Equation Modelling (SEM) is employed as the analytical technique in this study.Result — The findings of this research indicate a positive and significant influence of the relationship between halal certification and entrepreneurial orientation on competitive advantage. Additionally, the study reveals a positive and significant impact of halal certification on entrepreneurial orientation. Furthermore, the direct mediating relationship between entrepreneurial orientation and halal certification, as well as competitive advantage, also demonstrates a positive and significant effect.Contribution — This study makes a significant academic contribution by investigating the relationship between halal certification, entrepreneurial orientation, and competitive advantage in the context of Small and Medium Enterprises (SMEs). By filling a knowledge gap in the literature, it enhances our understanding of how these variables are interconnected and their impact on SMEs' competitiveness.
Determinants of repurchase intention in the Indonesian e-commerce platforms Abdullah, Lukman Zaini; Apriliyanto, Nanang; Junianingrum, Sherli
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-2 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5iSpecial-Issue-2.8059

Abstract

Purpose — This study aims to investigate the influence of e-service quality, customer trust, and customer satisfaction on repurchase intention in the Indonesian e-commerce platforms.Method — The type of research used is causal research, which examines the relationship between variables through quantitative research. The number of samples in this study was 250 respondents. The sample for this research includes Indonesian citizens aged more than 17 years old, who are users of the Tokopedia, Shopee, and Lazada platforms on their smartphones. This study uses primary data filled out by respondents through Google Forms and focuses on research variables, which include e-service quality, customer trust, customer satisfaction, and repurchase intention. The data that have been obtained were analyzed using the Structural Equation Modeling (SEM) technique.Result — The results of this study indicate that e-service quality has a significant positive effect on customer trust and customer satisfaction. In addition, the relationship between customer trust and customer satisfaction on repurchase intention also has a significant positive influence.Contribution — This study offers a valuable academic contribution by enhancing and advancing theories associated with repurchase intention within the context of e-commerce platforms in Indonesia. Furthermore, this study addresses a significant gap in the existing literature by explicitly defining the scope and object of investigation, thereby refining the clarity and comprehensiveness of the research landscape.
Potential Purchasing Decision on Eco-friendly Products: A Study on Electric Motorcycle Consumers Apriliyanto, Nanang; Gilang Kharisma Putra; Kuwatno
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 11 No. 1 (2024): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v11i1.12428

Abstract

The aim of this study is to enhance the potential for electric motor purchases by raising public awareness of climate change, thereby supporting government climate action initiatives. This research adopts a quantitative approach, employing a survey method with purposive sampling based on predefined crite-ria. The criteria specify that respondents must be Indonesian citizens aged 17 years or older who have decided to buy an electric motorbike. This resulted in a sample size of 300 respondents. The study's data, collected through surveys, constitute the primary research data. Analysis was conducted using structural equation modeling (SEM) via the SmartPLS application. The study concludes that there is no direct rela-tionship between environmental awareness, perceived value, and green product quality and purchasing decisions for electric motor products. Conversely, there is a direct and significant positive relationship between environmental awareness, perceived value, and green product quality and trust. Furthermore, trust has a direct, meaningful, and significant impact on purchasing decisions. Additionally, the mediating effect of trust indicates that environmental awareness, perceived value, and green product quality in-fluence purchasing decisions.
Repurchase Intention Based On E-Service Quality And Customer Trust At Three Top Brand E-Commerce Indonesia Sherli Junianingrum; Nanang Apriliyanto; Lukman Zaini Abdullah
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 12 No 2 (2023): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - December
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v12i2.1513

Abstract

E-commerce is of particular concern to the shopping culture in Indonesia. However, there are weaknesses such as inconsistent product quality, high shipping costs, and fraud, so e-commerce has significant obstacles to attracting customers' interest in buying again. This research analyzes customer repurchase interest based on e-service quality and customer trust. This type of research is causality research using a quantitative approach. The population of this research is all Tokopedia, Shope, and Lazada consumers in Indonesia. The research sample used a purposive sampling method with a final total of 200 respondents. The data analysis method uses structural equation modelling (SEM) analysis, tested using SmartPLS. This research results in E-service quality positively and significantly affecting customer trust and repurchase interest. Customer trust positively and significantly affects repurchase interest. Customer trust can mediate the influence of e-service quality on repurchase interest. The results of this research contribute to developing and refining theories related to repurchase interest in e-commerce platforms in Indonesia and filling gaps in several studies that have never described the object of this research.