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Nanang Apriliyanto
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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KEUNGGULAN BERSAING SEBAGAI MEDIASI CITRA PERUSAHAAN DAN KUALITAS PELAYANAN TERHADAP KEBERLANJUTAN USAHA Nanang Apriliyanto; Siti Abdillah Nurhidayah
Journal Economic Insights Vol. 1 No. 2 (2022): Journal Economic Insights
Publisher : Fakultas Ekonomika dan Bisnis Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.623 KB)

Abstract

Tujuan penelitian sebagai berikut: menganalisis pengaruh citra perusahaan dan kualitas pelayanan terhadap keberlanjutan usaha, serta menganalisis bagaimana peran mediasi keunggulan bersaing dalam pengaruh citra perusahaan dan kualitas pelayanan terhadap keberlanjutan usaha. Responden yang digunakan sebanyak 47 pengusaha body repair. Metode analisis yang digunakan dalam menguji hipotesis adalah Structural Equation Modeling (SEM) dengan menggunakan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa variable citra perusahaan, kualitas pelayanan dan keunggulan bersaing berpengaruh positif dan signifikan terhadap keberlanjutan usaha, Selain itu variable citra perusahaan juga berpengaruh positif dan signifikan terhadap keunggulan bersaing, sedangkan kualitas pelayanan tidak berpengaruh terhadap keunggulan bersaing. Adapun uji mediasi pada penelitian ini menujukkan bahwa keunggulan bersaing dapat menjadi mediasi pengaruh citra perusahaan terhadap keberlanjutan usaha, sedangkan pada pengaruh kualitas pelayanan terhadap keberlanjutan usaha, keunggulan bersaing tidak mampu menjadi mediasi.
Model Firm Value dengan Efek Firm Size, Capital Structure dan Profitability: Bukti Empiris pada Perusahaan FMCG yang Terdaftar di Bursa Efek Indonesia Tahun 2018-2020 Parasdya Pandhu Andanawarih; Nanang Apriliyanto; Bonita Prabasari
Jurnal Ekonomika dan Bisnis Vol 9 No 2 (2022): Jurnal Ekonomika dan Bisnis UNISS
Publisher : Fakultas Ekonomika dan Bisnis Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/jeb.Vol9.Jeb2.205

Abstract

Jumlah perusahaan manufaktur sub sektor makanan dan minuman yang dijadikan sampel penelitian ini sebanyak 33 perusahaan dengan periode pengamatan tahun 2018-2020. Berdasarkan metode penelitian purposive sampling. Hasil penelitian menunjukkan bahwa firm size dan capital structure tidak berpengaruh terhadap firm value. Sedangkan profitability berpengaruh terhadap firm value. Hasil penelitian menunjukkan bahwa presentase profitabilitas yang diperoleh perusahaan dapat meningkatkan kepercayaan investor untuk meningkatkan investasi.
PERAN CUSTOMER TRUST DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION Nanang Apriliyanto
Journal Economic Insights Vol. 2 No. 1 (2023): Journal Economic Insights
Publisher : Fakultas Ekonomika dan Bisnis Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/jei.v2i1.55

Abstract

Tujuan penelitian sebagai berikut: menganalisis pengaruh Customer Trust dan Customer Satisfaction terhadap Repurchase Intention. Pengambilan sampel menggunakan teknik purposive sampling dengan jenis yang digunakan adalah judgment sampling yang memiliki bahasan sampel ini dipilih dengan menggunakan pertimbangan tertentu yang disesuaikan dengan tujuan penelitian. Responden yang digunakan sebanyak 107 Responden. Metode analisis yang digunakan dalam menguji hipotesis adalah Structural Equation Modeling (SEM) dengan menggunakan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa variable variable Customer Trust berpengaruh positif dan signifikan terhadap Repurchase Intention dan variable Customer Satisfaction berpengaruh positif dan signifikan terhadap Repurchase Intention.
Peran Mediasi Job Satisfaction Dalam Pengaruh QWL Dan Competence terhadap OCB Nanang Apriliyanto
Journal of Economics and Management (JECMA) Vol. 5 No. 1 (2023): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jecma.v5i1.1011

Abstract

The purpose of the study was to analyze the effect of quality of work life and competence on job satisfaction of employee in government agencies. To analyze the effect of quality of work life, competence and job satisfaction on Organizational Citizenship Behavior (OCB) employee in the government Kabupaten Kendal. Sampling with census sampling technique which is a sampling technique took all the total population of 82 respondents (researchers not included). The data used are primary data in the form of questionnaires. The data analysis method uses regression analysis. Based on the results of the study note that the quality of work life affects job satisfaction. Competence affects job satisfaction. Quality of work life affects Organizational Citizenship Behavior (OCB). Competence influences Organizational Citizenship Behavior (OCB). Job satisfaction influences Organizational Citizenship Behavior (OCB). Job satisfaction does not mediate the effect of quality of work life on Organizational Citizenship Behavior (OCB). Job satisfaction does not mediate the effect of competence on Organizational Citizenship Behavior (OCB). Keyword: quality of work life, competence, job satisfaction, Organizational Citizenship Behavior.
Efek Mediasi Kepuasan Kerja Pada Niat Karyawan Untuk Keluar Dengan Penekanan Kepemimpinan Transformasional Danis Putra Perdana; Nanang Apriliyanto
Journal Economic Insights Vol. 2 No. 2 (2023): Journal Economic Insights
Publisher : Fakultas Ekonomika dan Bisnis Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/jei.v2i2.80

Abstract

Tujuan penelitian untuk menganalisis efek mediasi dari kepuasan kerja terhadap niat keluar pada karyawan dengan penekanan kepemimpinan transformasional. Penelitian ini berada pada salah satu perusahaan yang ada di Kota Semarang dengan karakteristik perusahaan Human Capital Service. Populasi penelitian ini berjumlah 210 responden, dengan menggunakan teknik pengambilan sampling yaitu purposive sampling dengan kriteria yang telah ditentukan, sehingga terdapat 64 sampel untuk dijadikan responden. Hasil pada penelitian ini kepemimpinan transformasional berpengaruh terhadap kepuasan kerja, kepuasan kerja berpengaruh terhadap niat untuk keluar, sedangkan kepemimpinan transformasional tidak berpengaruh terhadap niat untu keluar, dan adanya pengaruh dari efek mediasi kepuasan kerja terhadap hubungan kepemimpinan transformasional dan niat untuk keluar.
Strategi Pengembangan Pemasaran 4.0 Untuk Usaha Rumahan di Era VUCA (Volatility, Uncertaintly, Complexity, and Ambiguity): pengabdian ini bertujuan mengenalkan strategi pemasaran 4.0 kepada ibu-ibu pkk yang memiliki usaha skala rumahan yang meliputi strategi pemasaran dan pemasaran 4.0. pendekatan yang dilakukan menggunakan metode ceramah materi, demonstrasi cara berinteraksi di media sosial antara pelaku industri atau pengusaha dengan pelanggan serta latihan atau praktek secara langsung dengan adminjamet, adminjamet; Nanang Apriliyanto; Dwi Astarani A; Saefudin4
Jurnal AbdiMas Ekonomi Terapan Vol. 1 No. 1 (2023): JURNAL ABDIMAS EKONOMI TERAPAN
Publisher : Jurnal AbdiMas Ekonomi Terapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

pengabdian ini bertujuan mengenalkan strategi pemasaran 4.0 kepada ibu-ibu pkk yang memiliki usaha skala rumahan yang meliputi strategi pemasaran dan pemasaran 4.0. pendekatan yang dilakukan menggunakan metode ceramah materi, demonstrasi cara berinteraksi di media sosial antara pelaku industri atau pengusaha dengan pelanggan serta latihan atau praktek secara langsung dengan smartphone milik masing-masing peserta. pengabdian kepada masyarakat ini diharapkan dapat memaksimalkan usaha yang dimiliki ibu-ibu pkk desa sidorejo, Brangsong Kabupaten Kendal, sehingga pangsa pasarnya dapat luas baik di tingkat regional, nasional maupun global
Potential Purchasing Decision on Eco-friendly Products: A Study on Electric Motorcycle Consumers Apriliyanto, Nanang; Gilang Kharisma Putra; Kuwatno
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 11 No. 1 (2024): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v11i1.12428

Abstract

The aim of this study is to enhance the potential for electric motor purchases by raising public awareness of climate change, thereby supporting government climate action initiatives. This research adopts a quantitative approach, employing a survey method with purposive sampling based on predefined crite-ria. The criteria specify that respondents must be Indonesian citizens aged 17 years or older who have decided to buy an electric motorbike. This resulted in a sample size of 300 respondents. The study's data, collected through surveys, constitute the primary research data. Analysis was conducted using structural equation modeling (SEM) via the SmartPLS application. The study concludes that there is no direct rela-tionship between environmental awareness, perceived value, and green product quality and purchasing decisions for electric motor products. Conversely, there is a direct and significant positive relationship between environmental awareness, perceived value, and green product quality and trust. Furthermore, trust has a direct, meaningful, and significant impact on purchasing decisions. Additionally, the mediating effect of trust indicates that environmental awareness, perceived value, and green product quality in-fluence purchasing decisions.
Repurchase Intention Based On E-Service Quality And Customer Trust At Three Top Brand E-Commerce Indonesia Sherli Junianingrum; Nanang Apriliyanto; Lukman Zaini Abdullah
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 12 No 2 (2023): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - December
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v12i2.1513

Abstract

E-commerce is of particular concern to the shopping culture in Indonesia. However, there are weaknesses such as inconsistent product quality, high shipping costs, and fraud, so e-commerce has significant obstacles to attracting customers' interest in buying again. This research analyzes customer repurchase interest based on e-service quality and customer trust. This type of research is causality research using a quantitative approach. The population of this research is all Tokopedia, Shope, and Lazada consumers in Indonesia. The research sample used a purposive sampling method with a final total of 200 respondents. The data analysis method uses structural equation modelling (SEM) analysis, tested using SmartPLS. This research results in E-service quality positively and significantly affecting customer trust and repurchase interest. Customer trust positively and significantly affects repurchase interest. Customer trust can mediate the influence of e-service quality on repurchase interest. The results of this research contribute to developing and refining theories related to repurchase interest in e-commerce platforms in Indonesia and filling gaps in several studies that have never described the object of this research.
Competitive Advantage As A Mediation Factor That Influences The Sustainability Of Halal SMEs Nanang Apriliyanto
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 12 No 2 (2023): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - December
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v12i2.1564

Abstract

In the first quarter of 2022, only ten percent of Indonesia's food and beverage industry has received halal certification. This small percentage means this research aims to support SMEs by investigating the influence of halal certification, entrepreneurial orientation, gaining competitive advantage, and adopting business sustainability. This research is a quantitative type of explanatory research with a population of 485 SMEs in the food and beverage sector in Kendal regency. Meanwhile, the sample used purposive sampling and obtained 200 respondents from SME owners. Structural equation modelling (SEM) is used with the Smart-PLS test tool as an analysis technique. This research's findings show a positive and significant influence between halal certification and entrepreneurial orientation on competitive advantage and business sustainability. Apart from that, competitive advantage positively and significantly influences business sustainability. Competitive advantage can directly mediate the influence between entrepreneurial orientation and halal certification on business sustainability, which shows a positive and significant direction. This research makes a significant academic contribution by investigating the relationship between halal certification, entrepreneurial orientation, and competitive advantage in SME sustainability.
Peran Mediasi Kepuasan Terhadap Loyalitas dengan Basis E-Keamanan pada Pengguna E-Marketplace Indonesia Nanang Apriliyanto; Septian Dwi Cahyo; Gilang Kharisma Putra
Dharma Ekonomi Vol. 31 No. 1 (2024): DHARMA EKONOMI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/de.v31i1.165

Abstract

Digitalization is increasing in Indonesia, this also happens in the world of shopping. the benefits gained by the e-marketplace platform are so great, 2 large companies in Indonesia have experienced trillions of rupiah in profits. but this also raises concerns in online shopping, there are many cases where data is often hacked by irresponsible people. so in this case the main study of this study is to analyze the mediation effect of customer satisfaction on user loyalty based on E-security. this study is a quantitative study with the population of this study being all Indonesian E-marketplace users. while the research sample in this study amounted to 140 respondents. the results of the study in this study in the form of e-security directly affect user satisfaction and user loyalty, besides that user satisfaction can mediate the relationship between e-security and user loyalty.
Co-Authors adminjamet, adminjamet Arum Pujiastuti Che Rusuli, Mohamad Saufi Danis Putra Perdana Dwi Astarani A Fauziah, Annisa Fitri Fitria Yuni Astuti Gilang Kharisma Putra Hasna Widya Pratiwi Junianingrum, Sherli Kasan, Ahmad KHOIRUL ANAM Kuwatno Lailiyah, Kusroh Lukman Zaini Abdullah Mahfud Nugroho Mila, Shofiatul Nanik Hidayati Nanik Hidayati Nur Lia Rahmawat Nurfiani, Dwi Nurhidayah, Siti Abdillah Nurifa Laksmitasari Azizah Parasdya Pandhu Andanawarih Prabasari, Bonita Putra, Gilang Kharisma Rigiuma, Aldistri nadia Saefudin4 Saraya, Sitta SEPTIAN DWI CAHYO Setya Pramono Sherli Junianingrum Siti Abdillah Nurhidayah Siti Abdillah Nurhidayah Wahyu Adi Wibowo, Wahyu Adi Widodo, Putranto Hari Yani Susetyo