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All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Fathurahman Angkasa
Lambung Mangkurat University
Economics, Econometrics & Finance Social Sciences

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The Effect of The Benefits of Using Artificial Intelligence Technology (GPT and Gemini) on The Entrepreneurial Interest of Students of The Faculty of Teacher Training and Education, Lambung Mangkurat University Fathurahman Angkasa; Mahmudah Hasanah; Muhammad Rahmattullah; Dwi Atmono
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.20401

Abstract

The development of Artificial Intelligence (AI) technology has brought about changes in various fields, including higher education and entrepreneurship. The presence of generative AI platforms such as ChatGPT and Gemini makes it easier for students to obtain information, complete academic assignments, develop ideas, and support the decision-making process.  The research uses a quantitative approach with an associative type of research. The data was collected through the distribution of questionnaires to students who have used ChatGPT or Gemini in academic activities. The sampling technique used purposive sampling, while the data analysis was carried out using simple linear regression with the help of IBM SPSS Statistics.  The results of the study show that the benefits of using AI affect students' interest in entrepreneurship. The ease of obtaining information, improving work efficiency, the ability to generate creative ideas, and support in decision-making are factors that encourage students to be more interested in starting a business. Therefore, universities are expected to optimize the use of AI technology through learning and entrepreneurship programs so that students have the ability to adapt to technological developments while being able to create business opportunities independently.
Co-Authors Dwi Atmono Mahmudah Hasanah Muhammad Rahmattullah