Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Ellyn Patandungan
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Law, Crime, Criminology & Criminal Justice Public Health Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pelatihan Branding Digital untuk Meningkatkan Daya Saing Destinasi Wisata Budaya Winta Panimba; Westerini Lusdani; Marniati Marniati; Srisetyawanie Bandaso; Ellyn Patandungan
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 3 No. 4 (2025): Oktober : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v3i4.3005

Abstract

This community service program aims to improve the capacity of destination managers, cultural communities, MSME actors, local guides, and tourism awareness groups in applying digital branding as a strategy to enhance the competitiveness of cultural tourism destinations. The main problems faced by partners include weak destination brand identity, low digital literacy, inconsistent social media management, limited ability to develop cultural narratives, insufficient visual promotion quality, and poor integration of cultural attractions, local products, and tourist experiences into a strong destination image. The program employed a qualitative-participatory approach through observation, interviews, focus group discussions, training, content creation practice, digital media mentoring, and evaluation. The participants consisted of tourism awareness groups, cultural communities, local guides, MSME actors, village officials, youth groups, and attraction managers in [Village/Destination Name]. The results indicate improved participant understanding of digital branding concepts, destination identity, cultural storytelling, basic photography and videography, caption writing, content calendars, tourist segmentation, social media management, and sustainable cultural tourism promotion. The program produced a digital destination identity design, sample cultural promotional content, a content calendar, a social media management guide, and a community-based digital branding training model. Therefore, digital branding can strengthen the visibility, image, and competitiveness of cultural destinations in an inclusive and sustainable manner.
Co-Authors Marniati Marniati Srisetyawanie Bandaso Westerini Lusdani Winta Panimba