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p-Index From 2021 - 2026
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All Journal Multidisciplinary Journal of Education, Economic and Culture
Kasma Manggala
University of Widya Mataram
Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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A Review on Upcycling as A Strategic Marketing Tool for Sustainability in The Fashion Industry: A Critical Review Kasma Manggala; Bhenu Artha; Utami Tunjung Sari; Niken Permata Sari; Antonius Satria Hadi; Bahri Bahri; Cahya Purnama Asri
Multidisciplinary Journal of Education , Economic and Culture Vol. 4 No. 2 (2026): September 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/sqvbzw39

Abstract

The primary objective of this study is to systematically evaluate, analyze, and synthesize prior research regarding upcycling as a strategic marketing tool for sustainability in the fashion industry.. This study employs a critical review methodology to rigorously assess the strengths, weaknesses, and methodological validity of selected literature, with the objective of identifying theoretical gaps and inconsistencies within the current body of knowledge. Main findings reveal that while the existing literature demonstrates strengths, such as comprehensive topic coverage, practical real-world brand examples, and a clear examination of greenwashing, it suffers from several significant critical weaknesses. Specifically, the findings highlight severe methodological limitations, an overreliance on non-academic sources, and a problematic conflation of strategic marketing with genuine sustainability practices.
Co-Authors Antonius Satria Hadi Bahri Bahri Bhenu Artha Cahya Purnama Asri Niken Permata Sari Utami Tunjung Sari