Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Manajemen, Akuntansi Optimal: Jurnal Ekonomi dan Manajemen
Kadek Jemmy Waciko
Politeknik Negeri Bali, Indonesia
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Iklan Instagram Reels Serta Electronic Word of Mouth Terhadap Brand Awareness Layanan Indibiz pada Telkom Daerah Ubung Kadek Adelia Purnama Maharani; I Wayan Wirga; Kadek Jemmy Waciko
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.7890

Abstract

The focus of this study is to examine the effect of Instagram Reels ads and electronic word of mouth (e-WOM) on increasing brand awareness of Indibiz services in the Ubung Telkom area. The independent variables in this study are Instagram Reels ads and electronic word of mouth (e-WOM), while the dependent variable is brand awareness. The population in this study is the target market of Indibiz services. The sample was determined using the Lemeshow formula, because the population size is unknown, the sample was determined using random and purposive sampling with several characteristics, the sample in this study consisted of 96 respondents. This study uses primary data as the main source of information collected through questionnaires distributed via Google Forms. This is a type of quantitative research. In this study, data were analyzed using multiple linear regression techniques with the support of SPSS (Statistical Product and Service Solutions) software. The findings of this study indicate that Instagram Reels ads and electronic word of mouth (e-WOM) simultaneously influence the increase in brand awareness. Partially, the variables of Instagram Reels ads and electronic word of mouth (e-WOM) also influence the increase in brand awareness. This study aims to examine the effect of Instagram Reels ads and electronic word of mouth (e-WOM) on increasing brand awareness of Indibiz services in the Ubung Telkom area. The independent variables in this study are Instagram Reels ads and e-WOM, while the dependent variable is brand awareness. This study used a sample of 96 respondents selected through random and purposive sampling, with primary data collected using a questionnaire via Google Forms. Using multiple linear regression techniques and SPSS analysis, the results of the study show that both Instagram Reels ads and e-WOM significantly influence the increase in brand awareness, both simultaneously and partially.
Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Toko Kopi Tuku di Gerai Cempaka Putih Maulidina Aulia Azzahra; Kadek Jemmy Waciko; Ni Putu Maha Lina
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.21296

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Image dan Harga terhadap Keputusan Pembelian pada konsumen Toko Kopi Tuku Gerai Cempaka Putih. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis explanatory research. Pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan Google Form kepada 123 responden yang dipilih dengan teknik purposive sampling. Data dianalisis menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan bantuan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa Brand Image berpengaruh positif dan signifikan terhadap Keputusan Pembelian dengan nilai koefisien jalur sebesar 0,284, nilai t-statistics sebesar 4,094, dan p-values sebesar 0,000. Selain itu, Harga juga berpengaruh positif dan signifikan terhadap Keputusan Pembelian dengan nilai koefisien jalur sebesar 0,449, nilai t-statistics sebesar 5,564, dan p-values sebesar 0,000. Berdasarkan hasil analisis effect size (f²), variabel Harga memiliki pengaruh yang lebih dominan terhadap Keputusan Pembelian dibandingkan Brand Image, dengan nilai f² sebesar 0,282, sedangkan Brand Image memiliki nilai f² sebesar 0,113. Temuan penelitian ini menunjukkan bahwa persepsi konsumen terhadap harga yang sesuai dengan manfaat dan kualitas produk menjadi faktor utama yang mendorong Keputusan Pembelian. Di samping itu, Brand Image yang baik juga memberikan kontribusi positif dalam meningkatkan keyakinan konsumen untuk memilih produk Toko Kopi Tuku dibandingkan merek lainnya
Co-Authors I Wayan Wirga Kadek Adelia Purnama Maharani Maulidina Aulia Azzahra Ni Putu Maha Lina