<![CDATA[Human resources are needed to success in achieving company goals, especially in increasing employee engagement and performance. Employees with good human resource capacity show superior performance, so they are able to overcome company problems and work more effectively. Employer attractiveness is related to several relevant consequences for the organization, such as the intention to find work. This condition is reflected in the individual's perception of career development opportunities and appreciation given by the company. In addition, employee engagement contributes to improving work results and achieving company goals. This study focuses on analyzing the relationship between Employer Attractiveness, Employee Engagement, and Employee Performance in retail companies in Central Jakarta. A quantitative research approach was used, and data were collected from 110 respondents who worked as retail employees in Central Jakarta. SmartPLS software was used to analyze data using the Structural Equation Model. The results of this study prove that the Employer Attractiveness variable has a positive effect on Employee Engagement, the Employer Attractiveness variable has a positive effect on Employee Performance, the next variable Employee Engagement has a positive effect on Employee Performance. These findings indicate that a positive view of the company's image as an attractive place to work contributes significantly to increasing work participation, which ultimately has a direct impact on employee performance achievements. Companies that are able to increase attractiveness tend to get more engaged and productive employees.]]>
