<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) in the home-based frozen food sector have experienced significant growth along with changes in consumer behavior that favor practical and long-lasting food products. However, this growth has not been fully supported by the strengthening of internal organizational capacity, particularly in terms of organizational commitment among MSME actors. This study aims to examine the role of organizational commitment of home-based frozen food MSME actors in facing capital constraints and digital marketing challenges. The research employs a literature study approach by reviewing relevant academic sources, including books, national and international journal articles, and official government reports. The findings indicate that organizational commitment, encompassing affective, continuance, and normative commitment, plays a crucial role in maintaining consistency, resilience, and business sustainability among home-based frozen food MSMEs. The main challenges faced by MSME actors include limited capital, high operational costs, and restricted access to formal financing. Meanwhile, digital marketing presents a strategic opportunity to expand market reach, although its implementation is still hindered by low digital literacy and limited resources. This study concludes that strengthening organizational commitment is a key internal factor that enhances the adaptability of home-based frozen food MSMEs in addressing capital challenges and adopting digital marketing strategies, thereby supporting long-term competitiveness and business sustainability.]]>
