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All Journal JIMEK Jurnal Pengabdian Masyarakat Indonesia
Yetty Yuliany Kusuma Ningrum
Institut Karya Mulia Bangsa
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Internalisasi Green Human Capital dalam Membentuk Environmental Attitude Karyawan Generasi Z di Tempat Kerja Randika Shafly Fawwaz; Reni Nur Arifah; Putri Aryo Jelang Fitri; Yetty Yuliany Kusuma Ningrum; Anindya Putri Utami; Eva Fachria
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.10829

Abstract

This study examines the role of Green Human Capital in shaping environmental attitudes among Generation Z employees in sustainability-oriented organizations. As Generation Z increasingly dominates the workforce, environmental sustainability has become a strategic issue that companies need to address. This study uses a qualitative approach with a descriptive-exploratory design, conducting in-depth interviews with ten Generation Z employees from sustainability-oriented organizations. Data analysis is performed using thematic analysis to identify factors influencing employees' environmental attitudes. The findings show that Green Human Capital plays a significant role in shaping positive environmental attitudes through the internalization of sustainability knowledge, the development of green competencies, and the instillation of sustainability values. Additionally, the consistency of policies and leadership role modeling has been shown to strengthen environmental attitudes. On the other hand, symbolic implementation that is inconsistent can weaken these attitudes. These findings provide valuable insights for companies in optimizing the role of Green Human Capital to enhance environmental attitudes among Generation Z employees.
Co-Authors Anindya Putri Utami Eva Fachria Putri Aryo Jelang Fitri Randika Shafly Fawwaz Reni Nur Arifah