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All Journal Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis JIMEK
Delta Lexi Arbawa
Institut Teknologi dan Bisnis Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Perspektif Konsumen dan Dampaknya terhadap Minat Beli: Studi pada Geprek Mantul Semarang Faizah Mintya Rahmawati; Ahmad Dwi Nurdiyanto; Andreas Tigor Oktaga; Delta Lexi Arbawa
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.11142

Abstract

This study aims to analyze the influence of brand image, location, and servicescape on consumer purchase intention at Geprek Mantul, a restaurant operating in Mijen District, Semarang City. This study focuses on how consumer perspectives are formed and the most influential factors driving purchasing decisions in this growing local culinary business. In the context of increasingly competitive culinary industry, understanding consumer preferences and considerations is crucial for businesses to maintain and enhance competitiveness. The research method used was quantitative with a survey design approach. Primary data was obtained from 100 respondents, Geprek Mantul consumers, through an online questionnaire using a purposive sampling technique. Data analysis was conducted using multiple linear regression, supported by validity, reliability, F-tests, t-tests, and coefficients of determination to ensure model accuracy and the significance of each variable's influence. The results indicate that brand image, location, and servicescape have a positive and significant influence on consumer purchase intention, both partially and simultaneously. This finding confirms that these three variables are important aspects that consumers consider before deciding to make a purchase at Geprek Mantul, so that they can be the basis for developing a more effective marketing strategy.
Ethical Leadership and Organizational Justice on Whistleblowing Intention through Psychological Safety among Employees in Service Organizations Delta Lexi Arbawa; Wahyu Kusuma Dewi; Ihda Nor Rohmah
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 2 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i2.1546

Abstract

Whistleblowing plays an important role in maintaining organizational integrity, transparency, and accountability, particularly in service-sector organizations where unethical practices may affect employees, customers, and other stakeholders. This study aims to examine the effects of ethical leadership and organizational justice on whistleblowing intention through psychological safety. A quantitative approach with an explanatory research design was employed. Data were collected from employees of service-sector organizations using a structured questionnaire with a five-point Likert scale and purposive sampling. The proposed relationships were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), including measurement model, structural model, direct effect, and mediation analyses. The findings indicate that ethical leadership and organizational justice positively contribute to psychological safety and whistleblowing intention. Psychological safety also strengthens employees’ willingness to report organizational misconduct and mediates the relationships between ethical leadership and whistleblowing intention and between organizational justice and whistleblowing intention. These findings highlight psychological safety as an important mechanism through which ethical and fair organizational environments encourage employee reporting behavior. Service organizations should therefore strengthen ethical leadership, fair organizational procedures, confidential reporting channels, and whistleblower protection to support organizational integrity.
Pengaruh Lokasi, Biaya Kuliah dan Promosi Terhadap Keputusan Mahasiswa Kuliah di ITB Semarang Sekar Ayu Maharani; Ahmad Dwi Nurdiyanto; Delta Lexi Arbawa
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 1 (2025): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i1.297

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh lokasi, biaya kuliah, dan promosi terhadap minat mahasiswa untuk melanjutkan studi di Institut Teknologi dan Bisnis (ITB) Semarang. Fokus penelitian diarahkan pada faktor-faktor eksternal yang diduga memiliki peran penting dalam menentukan minat mahasiswa dalam memilih perguruan tinggi. Penelitian ini menggunakan pendekatan kuantitatif dengan memanfaatkan data primer yang diperoleh melalui penyebaran kuesioner berbasis Google Form. Populasi penelitian adalah seluruh mahasiswa ITB Semarang, sedangkan sampel penelitian adalah mahasiswa tahun ajaran 2024/2025 yang dipilih melalui teknik purposive sampling, dengan jumlah responden sebanyak 65 orang. Analisis data dilakukan menggunakan regresi linear berganda untuk menguji pengaruh dari masing-masing variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa lokasi, biaya kuliah, dan promosi berpengaruh positif dan signifikan terhadap minat mahasiswa memilih ITB Semarang sebagai tempat melanjutkan pendidikan tinggi. Temuan ini menegaskan bahwa semakin strategis lokasi kampus, semakin terjangkau biaya kuliah, dan semakin efektif promosi yang dilakukan, maka semakin tinggi minat mahasiswa untuk mendaftar.
Co-Authors Andreas Tigor Oktaga, Andreas Faizah Mintya Rahmawati Ihda Nor Rohmah Nurdiyanto, Ahmad Dwi Sekar Ayu Maharani Wahyu Kusuma Dewi