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All Journal Jurnal Ilmiah Dan Karya Mahasiswa Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Ngudi Waluyo Empowerment : Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis JIMEK
Ihda Nor Rohmah
Institut Teknologi dan Bisnis Semarang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Other

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Edukasi Data Science Untuk Meningkatkan Strategi Bisnis UMKM Di Kelurahan Gedawang Kecamatan Banyumanik Marsiska Ariesta Putri; Aji Priyambodo; Prihati; Ika Susanti; Ihda Nor Rohmah
Ngudi Waluyo Empowerment: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Ngudi Waluyo Empowerment: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Komputer dan Pendidikan Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam mendorong pertumbuhan ekonomi masyarakat. Namun, banyak pelaku UMKM masih menghadapi kendala dalam pengambilan keputusan bisnis berbasis data, sehingga strategi usaha yang diterapkan sering kali kurang optimal. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan edukasi mengenai data science sebagai pendekatan strategis dalam meningkatkan daya saing dan efektivitas bisnis UMKM di Kelurahan Gedawang, Kecamatan Banyumanik. Metode pelaksanaan meliputi penyuluhan, pelatihan interaktif, serta pendampingan dalam memahami konsep dasar data science, pengolahan data sederhana, dan pemanfaatan data untuk analisis perilaku konsumen serta tren pasar. Kegiatan ini diikuti oleh pelaku UMKM dari berbagai sektor usaha. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terkait pentingnya pengelolaan data dalam mendukung strategi bisnis, seperti penentuan target pasar, pengelolaan stok, dan evaluasi penjualan. Edukasi data science ini diharapkan dapat mendorong transformasi digital UMKM sehingga mampu meningkatkan produktivitas, daya saing, dan keberlanjutan usaha di era ekonomi digital.
Pengaruh Harga dan Citra Merek terhadap Keputusan Pembelian Batik di Benang Raja Salatiga Wahyu Arya Saputra; Riyono Riyono; Hesti Ristanto; Ihda Nor Rohmah
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 4 No. 4 (2026): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v4i4.4911

Abstract

This study examines the effect of price and brand image on purchase decisions for batik products at Benang Raja Salatiga, both partially and simultaneously. A quantitative approach with a causal-associative design was applied. Using the Lemeshow formula and simple random sampling, 96 respondents who had purchased batik at Benang Raja Salatiga were selected as the sample. Data were collected through an online questionnaire and analyzed using multiple linear regression with SPSS. The results show that price has a positive and significant effect on purchase decisions (t = 2.722; sig. = 0.008), and brand image also has a positive and significant effect (t = 6.911; sig. = 0.000). Simultaneously, price and brand image significantly affect purchase decisions (F = 159.314; sig. = 0.000), with a coefficient of determination (R²) of 0.774, indicating that price and brand image jointly explain 77.4% of the variation in purchase decisions, while the remaining 22.6% is explained by other factors outside the model. Based on the standardized beta values, brand image (0.651) has a more dominant influence than price (0.256). These findings imply that strengthening brand image should be prioritized alongside competitive pricing to enhance consumer purchase decisions.
Analisis Kepemimpinan Transformasional Membangun Inovatif Capabillity dalam Meningkatkan Kinerja Sumber Daya Manusia pada Perguruan Tinggi Swasta Kota Jawa Tengah. Teti Safari; Ihda Nor Rohmah
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 1 (2022): MARET : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v2i1.7114

Abstract

This study aims to develop a leadership theory that builds innovative capability for organizations in the modern era. Innovative Capability is a mechanism that underlies the effect of transformational leadership on creativity. This Innovative Capability aims to improve the performance of human resources of lecturers working in the education industry such as lecturers. This study involved 100 human resources of lecturers. Data were collected using a questionnaire and analyzed using Smart PLS analysis. The results of the study indicate that there is a significant positive influence between Transformational leadership on the Performance of Human Resources of Lecturers and individual performance. In addition, Innovative Capability has also been shown to moderate the relationship between Transformational leadership and the performance of Human Resources of Lecturers. The implication is that transformational leadership will be proven to improve the performance of lecturer HR, if organizational leaders are able to build lecturer innovation capabilities.
Ethical Leadership and Organizational Justice on Whistleblowing Intention through Psychological Safety among Employees in Service Organizations Delta Lexi Arbawa; Wahyu Kusuma Dewi; Ihda Nor Rohmah
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 2 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i2.1546

Abstract

Whistleblowing plays an important role in maintaining organizational integrity, transparency, and accountability, particularly in service-sector organizations where unethical practices may affect employees, customers, and other stakeholders. This study aims to examine the effects of ethical leadership and organizational justice on whistleblowing intention through psychological safety. A quantitative approach with an explanatory research design was employed. Data were collected from employees of service-sector organizations using a structured questionnaire with a five-point Likert scale and purposive sampling. The proposed relationships were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), including measurement model, structural model, direct effect, and mediation analyses. The findings indicate that ethical leadership and organizational justice positively contribute to psychological safety and whistleblowing intention. Psychological safety also strengthens employees’ willingness to report organizational misconduct and mediates the relationships between ethical leadership and whistleblowing intention and between organizational justice and whistleblowing intention. These findings highlight psychological safety as an important mechanism through which ethical and fair organizational environments encourage employee reporting behavior. Service organizations should therefore strengthen ethical leadership, fair organizational procedures, confidential reporting channels, and whistleblower protection to support organizational integrity.
Entrepreneurial Orientation and Market Orientation on Business Growth through Entrepreneurial Marketing Capability in Micro Enterprises Hesti Ristanto; Heri Usodo; Ihda Nor Rohmah
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 5 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i5.1547

Abstract

Micro enterprises play an important role in economic development but often face resource, market access, and marketing capability constraints that limit their growth. This study examines the effects of Entrepreneurial Orientation (EO) and Market Orientation (MO) on Business Growth (BG) through Entrepreneurial Marketing Capability (EMC) in micro enterprises. A quantitative explanatory research approach was employed with 150 micro-enterprise owners or primary managers selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that EO and MO have positive and significant effects on EMC and business growth. EMC also has a positive and significant effect on business growth and partially mediates the relationships between EO and business growth and between MO and business growth. These findings demonstrate that entrepreneurial behavior and market responsiveness become more effective in supporting growth when translated into flexible and opportunity-driven marketing capabilities. The study implies that micro enterprises should integrate innovation, proactiveness, market knowledge, and adaptive marketing practices to strengthen competitiveness and achieve sustainable business growth.
Pengaruh Lingkungan Kerja dan Kepuasan Kerja Terhadap Kinerja Karyawan Gudang PT J&T Express di Semarang Ihda Nor Rohmah; Teti Safari; Hesti Ristanto; Riyono Riyono
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 1 (2025): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i1.299

Abstract

This study aims to analyze the influence of work environment and job satisfaction on the performance of warehouse employees at PT J&T Express. Work environment and job satisfaction are important factors that are thought to increase productivity and work efficiency. The research method used is quantitative with a survey approach, data collection through questionnaires announced to 100 warehouse employees of PT J&T Express using a purposive sampling technique. The data obtained were analyzed using linear multiple regression to test the partial and simultaneous effects of independent variables on the dependent variable. The results of the study indicate that work environment and job satisfaction have a significant positive effect on the performance of warehouse employees. This finding indicates that improving the quality of the work environment and job satisfaction can be an effective strategy in improving employee performance at PT J&T Express. This study is expected to provide practical contributions to company management in managing human resources to increase company competitiveness.
Co-Authors Aji Priyambodo Delta Lexi Arbawa Heri Usodo Ika Susanti Marsiska Ariesta Putri Prihati . Ristanto, Hesti Riyono Riyono Safari, Teti Wahyu Arya Saputra Wahyu Kusuma Dewi