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All Journal Jurnal Ilmiah Dan Karya Mahasiswa Ngudi Waluyo Empowerment : Jurnal Pengabdian Kepada Masyarakat JIMEK
Ihda Nor Rohmah
Institut Teknologi dan Bisnis Semarang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Other

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Edukasi Data Science Untuk Meningkatkan Strategi Bisnis UMKM Di Kelurahan Gedawang Kecamatan Banyumanik Marsiska Ariesta Putri; Aji Priyambodo; Prihati; Ika Susanti; Ihda Nor Rohmah
Ngudi Waluyo Empowerment: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Ngudi Waluyo Empowerment: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Komputer dan Pendidikan Universitas Ngudi Waluyo

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Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam mendorong pertumbuhan ekonomi masyarakat. Namun, banyak pelaku UMKM masih menghadapi kendala dalam pengambilan keputusan bisnis berbasis data, sehingga strategi usaha yang diterapkan sering kali kurang optimal. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan edukasi mengenai data science sebagai pendekatan strategis dalam meningkatkan daya saing dan efektivitas bisnis UMKM di Kelurahan Gedawang, Kecamatan Banyumanik. Metode pelaksanaan meliputi penyuluhan, pelatihan interaktif, serta pendampingan dalam memahami konsep dasar data science, pengolahan data sederhana, dan pemanfaatan data untuk analisis perilaku konsumen serta tren pasar. Kegiatan ini diikuti oleh pelaku UMKM dari berbagai sektor usaha. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terkait pentingnya pengelolaan data dalam mendukung strategi bisnis, seperti penentuan target pasar, pengelolaan stok, dan evaluasi penjualan. Edukasi data science ini diharapkan dapat mendorong transformasi digital UMKM sehingga mampu meningkatkan produktivitas, daya saing, dan keberlanjutan usaha di era ekonomi digital.
Pengaruh Harga dan Citra Merek terhadap Keputusan Pembelian Batik di Benang Raja Salatiga Wahyu Arya Saputra; Riyono Riyono; Hesti Ristanto; Ihda Nor Rohmah
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 4 No. 4 (2026): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v4i4.4911

Abstract

This study examines the effect of price and brand image on purchase decisions for batik products at Benang Raja Salatiga, both partially and simultaneously. A quantitative approach with a causal-associative design was applied. Using the Lemeshow formula and simple random sampling, 96 respondents who had purchased batik at Benang Raja Salatiga were selected as the sample. Data were collected through an online questionnaire and analyzed using multiple linear regression with SPSS. The results show that price has a positive and significant effect on purchase decisions (t = 2.722; sig. = 0.008), and brand image also has a positive and significant effect (t = 6.911; sig. = 0.000). Simultaneously, price and brand image significantly affect purchase decisions (F = 159.314; sig. = 0.000), with a coefficient of determination (R²) of 0.774, indicating that price and brand image jointly explain 77.4% of the variation in purchase decisions, while the remaining 22.6% is explained by other factors outside the model. Based on the standardized beta values, brand image (0.651) has a more dominant influence than price (0.256). These findings imply that strengthening brand image should be prioritized alongside competitive pricing to enhance consumer purchase decisions.
Analisis Kepemimpinan Transformasional Membangun Inovatif Capabillity dalam Meningkatkan Kinerja Sumber Daya Manusia pada Perguruan Tinggi Swasta Kota Jawa Tengah. Teti Safari; Ihda Nor Rohmah
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 1 (2022): MARET : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v2i1.7114

Abstract

This study aims to develop a leadership theory that builds innovative capability for organizations in the modern era. Innovative Capability is a mechanism that underlies the effect of transformational leadership on creativity. This Innovative Capability aims to improve the performance of human resources of lecturers working in the education industry such as lecturers. This study involved 100 human resources of lecturers. Data were collected using a questionnaire and analyzed using Smart PLS analysis. The results of the study indicate that there is a significant positive influence between Transformational leadership on the Performance of Human Resources of Lecturers and individual performance. In addition, Innovative Capability has also been shown to moderate the relationship between Transformational leadership and the performance of Human Resources of Lecturers. The implication is that transformational leadership will be proven to improve the performance of lecturer HR, if organizational leaders are able to build lecturer innovation capabilities.
Co-Authors Aji Priyambodo Ika Susanti Marsiska Ariesta Putri Prihati Ristanto, Hesti Riyono Riyono Safari, Teti Wahyu Arya Saputra