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All Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Desy Wulandari
Universitas Sains dan Teknologi Komputer
Economics, Econometrics & Finance

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Analysis of Customer Satisfaction Determinants: An Empirical Study in Mey Beauty Salon Desy Wulandari; Siti Kholifah; Edwin Zusrony
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.8564

Abstract

This research aims to learn the effect of service quality, price and location toward customer satisfaction in Mey Beauty Salon at Grobogan regency. The study employs an associative research methodology. The subject of this research are the customers Mey Beauty Salon, using purposive sampling method as big as 96 correspondence. Data were collected with the questionnaire method analysed with 1-5 Likert scale. Quantitative analysis was carried out using regression analysis, and analyzed by use of SPSS version 30. The outcomes of this study demonstrated that service quality price and location have partially positive and significant impact on customer satisfaction. Based on simultaneous test, service quality, price and location of Mey Beauty Salon in Grobogan Regency affect customer satisfaction. This study aimed to determine the level of customer satisfaction with the service of Mey Beauty Salon in Grobogan Regency.
Co-Authors Edwin Zusrony Siti Kholifah