Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Penelitian Pendidikan Agama Islam
Ahmad Syarifuddin Zuhri
Sekolah Tinggi Agama Islam Ibnu Rusyd Lampung

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Branding Rumah Tahfidz Qur’an Melalui Penguatan Manajemen Hubungan Masyarakat Ahmad Syarifuddin Zuhri; Miftahur Rohman; Imam Turmidzi; Ahmad Fauzan
Jurnal Penelitian Pendidikan Agama Islam Vol. 1 No. 2 (2026): Jurnal Penelitian Pendidikan Agama Islam
Publisher : Sekolah Tinggi Ilmu Tarbiyah Bustanul Ulum Lampung Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62448/jppai.v1i2.576

Abstract

This study aims to analyze public relations (PR) strategies in enhancing a positive image among the community as users of educational services. Using a qualitative research approach, this study was conducted at Rumah Tahfidz Al-Qur’any in Kota Gajah, Central Lampung. The research data were obtained through in-depth interviews, observations, and documentation. The data were analyzed through the stages of data reduction, data presentation, and conclusion drawing. The findings indicate that the existence and sustainability of the tahfidz house cannot be separated from the role of public relations management. Public relations plays an important role in shaping a positive image of the tahfidz house. At Rumah Tahfidz Al-Qur’any, the PR team plans work programs using various approaches to engage with the community, including collaborative, religious, and socio-economic approaches. In implementing these programs, the PR strategy prioritizes educational programs that directly interact with the surrounding community, such as actively participating in social and religious activities within the community and conducting promotional activities through social media. These PR work programs are evaluated periodically by the management of the tahfidz house
Co-Authors Ahmad Fauzan Imam Turmidzi