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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi
Riduvan FN, Josephine Chalyzta
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Construction of Meaning in Women’s Leadership within a Masculine Industry: A Qualitative Study of a Delivery Service Company Riduvan FN, Josephine Chalyzta; Utami, Ima Hidayati; Oktaviani, Fitri Hariana
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 2 (2026): September
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i2.65459

Abstract

The delivery service industry is dominated by a masculine culture that hinders women's leadership through gender stereotypes, stigmatization, and patriarchal organizational structures. This study aims to reveal the construction of women's leadership meanings, employee acceptance, and their navigation strategies at PT XPS-LINK, Bali, Indonesia. A qualitative method with a critical paradigm was employed, involving in-depth semi-structured interviews, participatory observation, documentation, and critical thematic analysis for data triangulation. Findings indicate that women's leadership is negatively constructed via labels like bossy or nagging, double evaluative standards, double bind dilemmas between assertiveness and empathy, and hegemonic masculinity in organizational practices. Nevertheless, female leaders negotiate legitimacy through relational communication. The conclusion states that women's leadership is a discursive arena fraught with gender power tensions, urging organizations to foster inclusive cultures for equal symbolic legitimacy.
Co-Authors Ima Hidayati Utami Oktaviani, Fitri Hariana