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All Journal Journal of Communication Science and Public Administration
Munawaroh Munawaroh
Universitas Syiah Kuala

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Social Media as a Strategic Communication Tool for Student Entrepreneurship and Community Economic Empowerment Munawaroh Munawaroh; Nazwa Dwi Flora; Zulhelmi Zulhelmi
Journal of Communication Science and Public Administration Vol. 2 No. 2 (2026): April, Public Service Communication and Citizen-Centered Governance
Publisher : CV. Scholar Edukasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66052/a715d356

Abstract

This article aims to examine the use of social media as a business tool for students in the digital era. Social media has evolved not only as a medium for communication and information sharing, but also as a platform that supports student entrepreneurial activities through various promotional, marketing, and consumer interaction features. This research uses a literature review method with a qualitative descriptive approach. Data were obtained through a review of various national journals, scientific articles, and relevant literature sources on social media, student entrepreneurship, and digital marketing over the past five years. The results indicate that (1) social media makes it easier for students to start and develop businesses due to relatively low promotional costs, broad market reach, and ease of establishing communication with customers. And (2) the success of utilizing social media as a business tool is influenced by creativity in content creation, promotional consistency, digital literacy skills, and strategies for building consumer trust. Furthermore, social media also serves as a learning tool that helps students understand business practices directly through digital marketing experiences. This study concludes that social media plays a crucial role in encouraging the growth of student entrepreneurial interest and activity and should be utilized optimally and responsibly. The novelty of this article lies in its discussion, which specifically highlights social media as a business learning tool and as a medium for student business development in facing the challenges of the ever-evolving digital economy. Keywords: social media, student business, entrepreneurship, digital marketing, online promotion.
The Dynamics of Islamic Development from the Classical to the Modern Era: The Evolution of Communication, Public Governance, and Social Administration Munawaroh Munawaroh; Nazila Zari; Ahmad Fahrezi
Journal of Communication Science and Public Administration Vol. 2 No. 3 (2026): July, Public Policy Communication and Political Communication
Publisher : CV. Scholar Edukasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66052/jpr44365

Abstract

The development of Islam from the classical to the modern era represents a historical process that reflects dynamic changes in various aspects of Muslim life, including politics, society, economy, education, and science. This study aims to analyze the dynamics of Islamic development from the classical period through the medieval and modern periods and to identify the factors influencing such development. The study employs a library research method with a historical-descriptive approach. Data were collected from various literature sources, including books, scientific journals, and historical documents relevant to the research topic. The findings indicate that the classical period was the golden age of Islam, characterized by significant advancements in science, civilization, and territorial expansion. During the medieval period, the Islamic world experienced decline due to internal conflicts, political fragmentation, the Mongol invasion, and Western colonialism. Meanwhile, the modern period has been marked by Islamic reform movements that sought to integrate Islamic values with the advancement of science and technology. The dynamics of Islamic development have been influenced by internal factors such as leadership, education, and religious thought, as well as external factors including intercivilizational interactions, colonialism, globalization, and technological progress. This study concludes that Islam possesses a strong capacity to adapt to changing times, enabling it to maintain its existence and continue contributing to the development of human civilization up to the present day.
Co-Authors Ahmad Fahrezi Nazila Zari Nazwa Dwi Flora Zulhelmi Zulhelmi