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All Journal Jurnal Ilmiah Wahana Pendidikan BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology)
Heidy Puspa Alyssa
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Membangun Brand Image dan Brand Awareness Produk UMKM Depok Melalui Bazar Fatimah Fatimah; Indianik Aminah; Heidy Puspa Alyssa; Lini Ingriyani
Bhakti Persada Vol. 11 No. 2 (2025): November (2025): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v11i2.76-85

Abstract

Micro, Small and Medium Enterprises (MSMEs) of Iwapi Depok City members are partially able to market their products online by selling products in the marketplace. It's just that online marketing does not directly make the market for MSME products wider. MSMEs must build brand image and brand awareness by creating a unique product identity, attractive slogans, colors, logos and brands that can represent the product. Building a strong brand image and brand awareness with limited resources is challenging. One solution is to conduct direct marketing communication through bazaar activities. Communication skills are needed to support this activity. Therefore, it is necessary to conduct training to improve interpersonal business communication skills for MSME actors participating in the bazaar. This training targets MSME actors who are members of Iwapi Depok who have the goal of improving marketing communication skills in business. The training method refers to the theory of PAR or Participatory Action Research and the benchmark used to assess the success of this empowerment program with the KUPAR cycle. Evaluation of the effectiveness level of training activities using the pre-test average score and post-test average score.The training activity succeeded in improving the knowledge and business communication skills of the participants with a significance number (α) < 0.05. This means that Ho was rejected, there was a significant difference between the average pre-test score and the post-test average score. Business communication skills are implemented in bazaar activities. The bazaar which was held in the yard of Depok City Hall could be carried out well. The success of bazaar activities is evidenced by an increase in sales turnover and a 60% increase in profits during bazaar activities and a 20% increase in profits after the completion of bazaar activities.
Dampak Penggunaan Layanan Pinjaman Online dan Perilaku Judi Online Terhadap Stabilitas Keuangan Pribadi (Studi Kasus Pada Masyarakat Kota Bekasi) Nabila Putri Rahmadini; Fatimah .; Heidy Puspa Alyssa
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 10.C (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan layanan pinjaman online dan perilaku judi online terhadap stabilitas keuangan pribadi masyarakat Kota Bekasi. Perkembangan financial technology (fintech) memberikan kemudahan dalam akses pembiayaan, namun juga berpotensi meningkatkan risiko keuangan apabila tidak digunakan secara bijak, terutama dalam bentuk pinjaman online. Di sisi lain, meningkatnya aktivitas judi online turut memperburuk kondisi finansial individu karena mendorong pengeluaran tidak produktif dan berulang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif, menggunakan data primer yang diperoleh melalui kuesioner terhadap 100 responden dengan teknik purposive sampling. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa penggunaan layanan keuangan digital berpengaruh terhadap stabilitas keuangan pribadi, sedangkan perilaku judi online berpengaruh negatif. Secara simultan, kedua variabel tersebut berpengaruh signifikan terhadap stabilitas keuangan pribadi masyarakat Kota Bekasi.
Co-Authors Fatimah . FATIMAH FATIMAH Indianik Aminah Lini Ingriyani Nabila Putri Rahmadini