Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat Kesosi
Muhammad Hizry Andriyantama
Universitas Islam Negeri Sumatera Utara
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Neuroscience Nursing Public Health

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Membangun branding UMKM Jamu Tradisional di Desa Saribu Raja Janji Maria Tampubolon Kecamatan Balige Kabupaten Toba Muhammad Hizry Andriyantama; Sabila Zahra; Saydhina Alif; Zuhrinal M Nawawi
Jurnal Pengabdian Masyarakat Kesosi Vol. 9 No. 1 (2026): Januari: Jurnal Abdimas KESOSI
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v5i1.434

Abstract

MSMEs are the backbone of the Indonesian economy with the contribution of more than 90% of business actors. However, most MSMEs still face limitations in modern business management and lack understanding of the importance of branding as a strategy to increase competitiveness. The Real Work Lecture (KKN) activity in Sariburaja Janji Maria-Tampubolon Village was carried out to assist MSMEs in strengthening their business image through the implementation of branding. The programs carried out include logo making, banner design, QRIS implementation, and business mapping on Google Maps. The results of the activity show that the target MSMEs obtain a more professional visual identity, ease of digital transactions, and increased online visibility. Branding has proven to be an important strategy in strengthening the competitiveness of MSMEs in the digital era, while opening up wider business development opportunities. This program is an integrative model that combines branding training, payment digitization, and location mapping, so that it can be replicated by MSMEs in other tourist areas. Thus, KKN activities not only have a direct impact on local MSMEs, but also contribute to strengthening the digital-based creative economy ecosystem at the village level.
Co-Authors Sabila Zahra Saydhina Alif Zuhrinal M. Nawawi