<![CDATA[MSMEs are the backbone of the Indonesian economy with the contribution of more than 90% of business actors. However, most MSMEs still face limitations in modern business management and lack understanding of the importance of branding as a strategy to increase competitiveness. The Real Work Lecture (KKN) activity in Sariburaja Janji Maria-Tampubolon Village was carried out to assist MSMEs in strengthening their business image through the implementation of branding. The programs carried out include logo making, banner design, QRIS implementation, and business mapping on Google Maps. The results of the activity show that the target MSMEs obtain a more professional visual identity, ease of digital transactions, and increased online visibility. Branding has proven to be an important strategy in strengthening the competitiveness of MSMEs in the digital era, while opening up wider business development opportunities. This program is an integrative model that combines branding training, payment digitization, and location mapping, so that it can be replicated by MSMEs in other tourist areas. Thus, KKN activities not only have a direct impact on local MSMEs, but also contribute to strengthening the digital-based creative economy ecosystem at the village level.]]>
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