Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat Kesosi
Aldian Setia Luhur
Universitas Islam Negeri Sumatera Utara
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Neuroscience Nursing Public Health

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Optimalisasi Potensi Lokal: Strategi Peningkatan Kualitas dan Pemasaran Produk Khas UMKM Desa Sukatepu Rahmah Aliyah; Aldian Setia Luhur; Syfa Tasya Zahwani; Siti Aisyah
Jurnal Pengabdian Masyarakat Kesosi Vol. 9 No. 1 (2026): Januari: Jurnal Abdimas KESOSI
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v5i1.481

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in supporting the village economy through the utilization of local potential. However, MSMEs in Sukatepu Village still face obstacles in product quality and marketing that tend to be conventional. This community service activity aims to improve the quality and marketing of typical products of Sukatepu Village MSMEs through  the Participatory Action Research (PAR) approach. The implementation stages include problem identification, counseling to improve product quality and hygiene, branding and packaging assistance, and social media-based digital marketing training. The results of the activity show that there is an increase in the knowledge and skills of MSME actors in the process of production, packaging, and marketing of products. MSME products have experienced positive changes in terms of quality and packaging appearance, as well as a wider marketing reach through the use of digital technology. These findings confirm that strengthening the capacity of MSMEs through a participatory approach can be an effective strategy in increasing the competitiveness of local products while supporting sustainable village economic development.
Co-Authors Rahmah Aliyah Siti Aisyah Syfa Tasya Zahwani