<![CDATA[This study aims to analyze the communication style of the Instagram account @tanahbumbuinfo in disseminating public information at the local level in the digital era. The emergence of social media, particularly Instagram, has transformed public communication patterns into faster, broader, visual, interactive, and participatory forms compared to conventional media. This research employed a content analysis method with a descriptive qualitative approach to identify the characteristics of the communication style used by @tanahbumbuinfo in delivering information to the public. Research data were collected through observations of posts, captions, visual designs, and audience interactions such as comments, likes, and shares. The findings reveal that @tanahbumbuinfo emphasizes rapid information distribution, relevance to local issues, the use of communicative, informal, and easily understandable language, as well as engaging visual elements to enhance audience involvement. Furthermore, the account demonstrates an interactive communication pattern through responsiveness to audiences and public participation in digital discussions. This communication style has proven effective in improving public information dissemination, shaping public opinion, strengthening social awareness, and encouraging public participation in local issues. However, the main challenge lies in maintaining the accuracy, credibility, and validity of information amid the demand for rapid digital information distribution. This study concludes that the success of @tanahbumbuinfo as a local public communication medium is strongly influenced by its ability to manage adaptive, informative, persuasive, visual, and audience-oriented communication strategies, making it a potential model for community-based public communication in the new media era.]]>
