Article Per Year (5 Year)
p-Index From 2020 - 2025
2.198
P-Index
This Author published in this journals
All Journal Komunikator Syntax Literate: Jurnal Ilmiah Indonesia BASIS (BAHASA DAN SASTRA INGGRIS) Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Journal of Social Studies (JSS) COMMICAST Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Mapping Idea and Literature Format Jurnal Ilmu Komunikasi Dan Media Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Jurnal Indonesia Sosial Teknologi CHANNEL: Jurnal Komunikasi
Sumarlan, Iman
Department Of Communication Sciences, Faculty Of Literature, Culture And Communication, Universitas Ahmad Dahlan, Yogyakarta
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
Alquran communication patterns and efforts to build positive communication Iman Sumarlan; Rizki Firmansyah; Hendra Darmawan
Journal of Social Studies (JSS) Vol 17, No 2 (2021): Journal of Social Studies (JSS)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jss.v17i2.43624

Abstract

Communication is an important matter in social life in building understanding and togetherness. This study aims to analyze the pattern of positive communication in the Alquran. This research paper uses a qualitative with analisys texts method, with a descriptive and interpretative approach to obtain clear information from the Alquran in communicating. Human relations are not built properly if they ignore the values and main aspects of communicating, namely honesty, truth, and clarity. All aspects that in recent years have diminished and may have disappeared. Alquran as a holy book contains kalamullah as a form of communication to humans which is loaded with various communication messages so that it can be used as a guide for humans to interact because the Alquran presents an ideal picture in communicating. This study uses a qualitative approach with a analisys teks method from the book of commentaries and sources with other similar topics.
Audience Reception: Prevention of Online Gambling Site Advertisements Within The Scope of Instagram Jimmy, Muhammad Fathur Rachman; Sumarlan, Iman
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.2151

Abstract

The issue of online gambling advertisements proliferating on Instagram's platform is of significant concern and demands immediate attention. To curb this trend, Instagram must strengthen its measures against users who propagate these advertisements to discourage others from following suit and prevent them from appearing on the platform's timeline. Such deterrent measures must be implemented without delay to ensure Instagram's platform's continued integrity and safeguard its users from exposure to unwanted content. The present study employs qualitative reception analysis, and the findings underscore the need for Instagram to implement stringent measures to prevent the proliferation of online gambling advertisements on its platform. The imperative to preserve the intended purpose of social media and ensure a positive user experience necessitates that Instagram improves its reporting feature to regulate such ads more effectively. Taking a proactive approach will bolster the platform's efforts to promote social media's health and safeguard the interests of its users. By adopting a proactive approach, the researcher can implement various strategies and policies that will help enhance the platform's overall user experience. This may include improving content moderation, preventing the spread of misinformation and harmful content, and addressing technical issues. This approach will enable us to prioritize the safety and well-being of social media users by implementing more robust privacy and security measures and providing more comprehensive support for those experiencing online harassment or other forms of abuse. Through these efforts, we can build a more robust, more resilient platform that is better equipped to meet the evolving needs of its users.
Representation of Social Inequality in the Film Jakarta Vs Everybody Fitrianto, Alfian Bagus; Sumarlan, Iman
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 4 (2024): OCTOBER-DECEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i4.3100

Abstract

Urbanization in major cities such as Jakarta frequently results in heightened social inequality and economic segregation, further widening the gap between different societal groups. Jakarta vs Everybody portrays these urban challenges by depicting the harsh realities of city life through characters ensnared in crime and economic hardship. This study adopts a qualitative methodology, employing semiotic and discourse analysis to examine how the film represents social inequality in the context of urbanization. The findings reveal that the film effectively illustrates marginalization, social injustice, and economic segregation present in Jakarta. Specifically, it highlights disparities in access to opportunities and resources among various social groups, which drive the main characters toward a life of crime as a shortcut to survival. These results bolster existing theories of social and economic segregation in urbanized settings, demonstrating that inequality in large cities extends beyond economic factors and shapes broader social and cultural dynamics. The implications of this research underscore the need to address uneven urbanization, which exacerbates inequality and crime in big cities. The film serves not only as a medium for raising social awareness but also as a platform for provoking deeper discussions on spatial policies and social justice in urban environments. Consequently, this study contributes to the literature on the interaction between popular media and social issue representation in urban society.
Public Relations to Foster Organization's Values and Identity: The Case of Muhammadiyah Sumarlan, Iman; T.I.Ukka, Ibrahim
Komunikator Vol. 16 No. 2 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.23747

Abstract

This study examines the strategic role of public relations in religious organizations, focusing on how Muhammadiyah employs communication to foster its organizational values and reinforce its identity. By adopting Pacanowsky’s cultural approach to organizational theory, the research delves into how symbols, narratives, and rituals inherent in Muhammadiyah’s culture are effectively integrated into its public relations strategy. A qualitative methodology was employed, including in-depth interviews and document analysis, to explore how these cultural elements are embedded in communication practices. The findings reveal that Muhammadiyah carefully aligns its public relations efforts with its organizational culture, enabling an authentic representation of its values to internal and external stakeholders. The study underscores the significance of maintaining consistency between an organization's identity, values, and communication strategies, particularly for religious institutions. It concludes that strategically incorporating cultural elements into communication not only preserves organizational integrity but also enhances the institution's relevance and influence in its broader societal context.
Understanding the Dynamics of Islamic Media: A Comparative Analysis of Lensamu and Aisyiyahpusat Instagram Accounts’ Digital Communication Strategies Hakim, Lukman; Sumarlan, Iman
COMMICAST Vol. 6 No. 1 (2025): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i1.12931

Abstract

The purpose of this research is to examine the dynamics of Islamic media on Instagram via a comparative analysis of two da'wah accounts, Lensamu and Aisyiyah Pusat. This study uses a qualitative methodology and content analysis to investigate differences in digital communication methods, message framing, and audience interaction patterns across both accounts. Primary data were taken from Instagram uploads over a specific time period, while secondary data were gathered from literature on digital communication and Islamic media. The study's findings suggest that Lensamu uses an engaging and inspiring visual approach to catch the attention of the younger population with light and easy-to-understand material.  Aisyiyahpusat, on the other hand, employs a more formal and analytical communication style, focussing on in-depth material presentation and critical conversations that foster excellent interactions. These findings emphasize the significance of tailoring digital da'wah techniques to audience characteristics, as well as contributing to the creation of more adaptable Islamic communication approaches in the age of social media.
Strategic Communication in Religious Media: A Study of Muhammadiyah Digital Public Relations through www.suaramuhammadiyah.id Sumarlan, Iman; Anis, Elis Zuliati
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 8, No 2 (2025): Maret 2025
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v8i2.30319

Abstract

Abstrak:   Komunikasi strategis berperan dalam memperkuat identitas organisasi keagamaan serta membentuk persepsi publik. Di era digital, efektivitas komunikasi ditentukan oleh strategi penyebaran pesan. Muhammadiyah mengadopsi Digital Public Relations (PR) guna mempromosikan Islam Berkemajuan melalui www.suaramuhammadiyah.id, yang telah bertransformasi dari media cetak ke digital. Penelitian ini menggunakan studi kasus kualitatif untuk menganalisis strategi konten, keterlibatan audiens, serta peran media digital dalam komunikasi Muhammadiyah. Digital PR memungkinkan interaksi lebih kuat dengan audiens melalui komentar, forum diskusi, dan konten multimedia. Excellence Theory serta Mediatization Theory digunakan guna memahami pemanfaatan platform digital dalam membangun komunikasi simetris dan memperluas dakwah. Hasil penelitian menunjukkan bahwa Digital PR tidak hanya memperluas penyebaran Islam Berkemajuan, tetapi juga merekonstruksi identitas organisasi keagamaan di era digital. Studi ini berkontribusi pada kajian komunikasi keagamaan digital melalui pemahaman tentang peran Digital PR dalam transformasi strategi komunikasi organisasi keagamaan.  Abstract: Strategic communication plays a crucial role in strengthening the identity of religious organizations and shaping public perception. In the digital era, communication effectiveness is determined by message dissemination strategies. Muhammadiyah has adopted Digital Public Relations (PR) to promote Islam Berkemajuan through www.suaramuhammadiyah.id, which has transformed from print to digital media. This study employs a qualitative case study approach to analyze content strategies, audience engagement, and the role of digital media in Muhammadiyah’s communication. Digital PR facilitates stronger interactions with audiences through comments, discussion forums, and multimedia content. Excellence Theory and Mediatization Theory are applied to understand how digital platforms enhance symmetrical communication and expand Muhammadiyah’s outreach. The findings indicate that Digital PR not only broadens the dissemination of Islam Berkemajuan but also reconstructs the identity of religious organizations in the digital era. This study contributes to the discourse on digital religious communication by providing insights into the role of Digital PR in transforming the communication strategies of religious organizations.
Exploring Marketing Communication Strategies and Islamic Ethics in TikTok Live Streaming for Social Commerce Abbrar, M Chairil; Sumarlan, Iman
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i2.1201

Abstract

This study explores marketing communication strategies and the application of Islamic ethics in TikTok live streaming within social commerce. As live streaming becomes a prominent promotional tool, understanding its ethical implications is essential, especially for Muslim entrepreneurs. This qualitative research employed semi-structured interviews with selected TikTok influencers and micro-entrepreneurs actively engaged in live selling. The findings reveal that effective marketing strategies on TikTok include real-time audience engagement, influencer credibility, scarcity-based promotions, and informal entertainment styles to build emotional connections. However, several practices conflict with Islamic ethical principles, particularly regarding truthfulness (ṣidq), trustworthiness (amānah), and respectful conduct (adab). Exaggerated product claims and misleading demonstrations were observed, potentially violating Islamic business ethics. The study concludes that while TikTok live streaming offers strategic advantages for social commerce, ethical compliance remains a challenge. It recommends increasing digital ethical literacy and developing Islamic marketing guidelines for practitioners. These findings contribute to a deeper understanding of how contemporary digital marketing can align with religious values in the evolving landscape of e-commerce.
Exploring CSR Strategies and Their Impact on Brand Awareness: A Case Study of Toko Kopi Sedaya Alvian, Rivaldy Dwi; Sumarlan, Iman
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i2.1253

Abstract

In today's highly competitive business landscape, Corporate Social Responsibility (CSR) has emerged as a key strategy for building public trust and enhancing brand awareness, especially among small and medium enterprises (SMEs). To understand how social initiatives contribute to strengthening brand identity, this study explores the CSR strategies implemented by Toko Kopi Sedaya, a local coffee shop in Yogyakarta. Using a qualitative descriptive approach, the research involved in-depth interviews, observations, and analysis of social media content to examine the planning, implementation, and impact of CSR programs. The findings reveal that Toko Kopi Sedaya integrates CSR activities such as barista training for local youth, sourcing from local farmers, and community engagement programs into its brand communication strategy. These efforts significantly contribute to brand recognition, emotional consumer connection, and customer loyalty. The study highlights that when strategically aligned with brand values and communicated effectively, CSR can be a powerful tool for enhancing brand awareness and building a sustainable business identity. This research contributes to the theoretical understanding of CSR's role in strategic brand development within the context of SMEs.
Peran Public Relations dalam Membangun Citra PT Brantas Abipraya Kantor Proyek Jogoboyo Damayanti, Silviana; Sumarlan, Iman
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2650

Abstract

Penelitian ini mengkaji mengenai Peran Public Relations Dalam Membangun Citra Perusahaan PT Brantas Abipraya Kantor Proyek Jogoboyo. Jenis penelitian ini adalah kualitatif dengan metode pendekatan studi kasus. Melalui proses observasi dan wawancara mendalam yang memberikan pemahaman tentang program Corporate Social Responsibility PT. Brantas Abipraya Kantor Proyek Jogoboyo. Masalah utama yang dibahas dalam penelitian ini adalah aktivitas public relations PT. Brantas Abipraya Kantor Proyek Jogoboyo dan bagaimana perusahaan dalam meningkatkan citra melalui program corporate social responsibility, penelitian ini bertujuan untuk mengetahui peran public relations PT. Brantas Abipraya Kantor Proyek Jogoboyo dalam meningkatkan citra perusahaan melalui program corporate social responsibility. Hasil Penelitian menunjukkan bahwa Aktivitas public relations bagian keuangan dan umum PT. Brantas Abipraya Kantor Proyek Jogoboyo efektif menjaga hubungan dengan masyarakat, terutama melalui komunikasi lokal terkait program CSR seperti bantuan sosial, donor darah, dan pembagian daging kurban. Program CSR ini berdampak positif pada citra perusahaan, meningkatkan kepercayaan masyarakat, serta memperkuat reputasi PT. Brantas Abipraya Kantor Proyek Jogoboyo sebagai perusahaan peduli kesejahteraan komunitas dan pembangunan berkelanjutan. Keywords: Public Relations, PT. Brantas Abipraya, Aktivitas, CSR
Digital Marketing Analysis of Yogya Chicken Restaurant In Maintaining Sales Karismasari, Masyithoh Intan Briliani; Sumarlan , Iman
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 4 No 2 (2025): Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v4i2.1215

Abstract

Penelitian ini menganalisis penerapan strategi digital marketing pada rumah makan Yogya Chicken untuk mempertahankan penjualan di tengah persaingan industri kuliner di Kota Yogyakarta. Dengan menggunakan teori bauran pemasaran 7P, penelitian ini mengevaluasi produk, harga, tempat, promosi, orang, proses, dan bukti fisik. Metode yang digunakan adalah deskriptif kualitatif melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Yogya Chicken berhasil memaksimalkan beberapa elemen, seperti kualitas rasa, harga terjangkau, lokasi strategis, dan pelayanan yang baik. Namun, aspek promosi digital dan tata ruang masih memerlukan optimalisasi. Promosi melalui media sosial kurang aktif, sementara tata ruang membutuhkan pembaruan untuk menarik pelanggan. Kontribusi penelitian ini terletak pada identifikasi kekuatan dan kelemahan strategi pemasaran Yogya Chicken, serta memberikan rekomendasi untuk memanfaatkan media digital lebih efektif dan meningkatkan fasilitas fisik. Temuan ini relevan bagi pelaku usaha sejenis yang ingin beradaptasi dengan perubahan perilaku konsumen di era digital. Optimalisasi strategi digital marketing dan inovasi produk diharapkan dapat meningkatkan daya saing dan keberlanjutan usaha Yogya Chicken di pasar yang semakin kompetitif. This study analyzes the implementation of digital marketing strategies at Yogya Chicken restaurant to sustain sales amidst the competitive culinary industry in Yogyakarta. Using the 7P marketing mix theory, this research evaluates product, price, place, promotion, people, process, and physical evidence. The method employed is qualitative descriptive, utilizing interviews, observations, and documentation. The findings reveal that Yogya Chicken has successfully optimized several elements, such as taste quality, affordable pricing, strategic locations, and excellent service. However, the digital promotion and spatial design aspects require further optimization. Social media promotion remains underutilized, while the physical layout needs improvement to attract customers. The contribution of this research lies in identifying the strengths and weaknesses of Yogya Chicken's marketing strategy and providing recommendations to leverage digital media more effectively and enhance physical facilities. These findings are relevant for similar businesses seeking to adapt to changing consumer behavior in the digital era. Optimizing digital marketing strategies and product innovation is expected to boost the competitiveness and sustainability of Yogya Chicken in an increasingly competitive market.
Co-Authors Abbrar, M Chairil Adiprabowo, Vani Dias Alvian, Rivaldy Dwi Anisa Sari, Eka Ar Rafi, Khairi Damayanti, Silviana Elis Zuliati Anis Fitrianto, Alfian Bagus Galilei, Kartika Julliana Hendra Darmawan Jimmy, Muhammad Fathur Rachman Karismasari, Masyithoh Intan Briliani Lukman Hakim Mohamad, Rafidei Rahmani, Nurul Aulia Rizki Firmansyah Sabri Sabri Syaukani, Ibnu Khalid T.I.Ukka, Ibrahim Wajiran