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All Journal Jurnal The Messenger CHANNEL: Jurnal Komunikasi
Ezra Aurelia Glenia Hadi
Telkom University
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Determinan Perilaku Mencari Bantuan terhadap Risiko Kesehatan Mental yang Mengarah pada Bunuh Diri di Kalangan Generasi Z di Instagram Ezra Aurelia Glenia Hadi; Rita Destiwati
Jurnal The Messenger Vol. 17 No. 2 (2025): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i2.12049

Abstract

Purpose: This study investigated the influence of attitude (AT), subjective norms (SN), and perceived behavioral control (PBC) on help-seeking behavior using the Theory of Planned Behavior (TPB). The study also examined whether Instagram use affected the link between intention and seeking for help behavior. Instagram was chosen as the focus platform because its largest user demographic in Indonesia is Generation Z. This research addressed the urgent need to understand help-seeking patterns among Generation Z in the digital era.   Methods: A quantitative approach was applied using PLS-SEM. The sample consisted of 400 Generation Z with prior mental health concerns who actively utilized Instagram. The Slovin formula was applied to calculate the sample size at a 95% confidence level. An online questionnaire was utilized to gather the data and analyzed to assess the influence of the three TPB constructs on help-seeking intention and behavior, as well as the moderating effect of Instagram use.   Findings: AT, SN, and PBC collectively explained 87% of the variance in help-seeking behavior and 84.4% in intention. However, Instagram use did not significantly moderate the relationship between intention and behavior (p=0.321, >0.05).   Originality: This research addresses an important gap by examining how routine interaction with digital platforms may facilitate or inhibit the transition from intention to behavior. By applying the TPB framework within a socially and technologically relevant context, this study contributes both conceptually and practically to the understanding of youth mental health behavior.
Attitude and Intention to Seek Mental Health Support Among Generation Z: Evaluating Instagram’s Role as a Mediator Ezra Aurelia Glenia Hadi; Rita Destiwati
CHANNEL: Jurnal Komunikasi Vol. 13 No. 1 (2025): CHANNEL: Jurnal Komunikasi 26th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i1.1339

Abstract

This study investigates the relationship between attitudes toward mental health and the intention to seek professional psychological support among Generation Z, with Instagram evaluated as a potential mediating variable. Drawing on the Theory of Planned Behavior (TPB), this research applies a quantitative, descriptive-correlational design involving 98 Indonesian respondents aged 15–24. The study employs Pearson correlation, validity and reliability tests, and mediation analysis using the Sobel test. Results reveal statistically significant positive relationships between attitude and intention (r = 0.442, p < 0.01), attitude and Instagram usage (r = 0.373, p < 0.01), and Instagram usage and intention (r = 0.436, p < 0.01). However, mediation analysis indicates that Instagram does not significantly mediate the relationship between attitude and intention (Z = 0.0734, p > 0.05). While Instagram is widely used by Generation Z for mental health-related content, this study finds that personal attitudes are more influential than platform engagement in shaping help-seeking intentions. The findings highlight the importance of enhancing mental health literacy and reducing stigma through both attitudinal and community-based interventions, with social media serving as a supportive—though not determining—channel. Future research should explore additional mediating factors such as social support, cultural norms, and mental health literacy across various digital platforms.
Co-Authors Rita Destiwati Rita Destiwati