<![CDATA[Public transportation is an essential element in supporting community mobility, reducing congestion, and improving urban economic efficiency. Trans Metro Dewata (TMD) was launched through the Buy The Service (BTS) program as a modern transportation solution in Denpasar City to encourage people to shift from private vehicles to more environmentally friendly modes. However, in early 2025 the TMD service was discontinued due to government budget limitations, creating mobility problems and affecting economic activities. This study aims to identify the characteristics of TMD users, analyze the influence of economic conditions on TMD operations, and formulate recommendations based on user suggestions. The research employed a quantitative approach by distributing questionnaires to 100 respondents determined using the Slovin formula. Data were analyzed using multiple linear regression with the assistance of SPSS. The findings show that the majority of users were the general public and students, dominated by the productive age group of 26–35 years. The F-test indicated significant simultaneous effects (Fcount 23.133 > Ftable 2.18; sig < 0.05), while the t-test revealed that access to employment, productivity, and informal sector income had significant effects, with access to employment being the most dominant factor. The coefficient of determination (R²) was 0.599, meaning 59.9% of TMD operations were influenced by economic conditions, while 40.1% were affected by other factors. Respondents recommended improvements in comfort, punctuality, route expansion, fleet additions, and service promotion]]>
