<![CDATA[The floating lift-net (*bagan apung*) business in several regions of Indonesia holds significant economic potential and is worthy of development. However, the business faces various challenges, such as fluctuating catch yields, seasonal changes, rising fuel prices, high operational costs, and unpredictable weather. These conditions can impact profitability and the sustainability of the fishermen's operations. Business feasibility analysis is a method used to assess whether a business is viable from both financial and economic perspectives. The research questions addressed in this study are: What are the investment costs, operational costs, revenues, and profits of the floating lift-net business in the waters of Batu Nampar, Jerowaru District, East Lombok Regency? Is the floating lift-net business in this area financially viable? What strategies are appropriate for developing this business? A quantitative descriptive research method was employed. The study found the following figures for the floating lift-net business in Batu Nampar Village: investment cost of Rp 62,120,000; total monthly cost of Rp 26,888,333; monthly revenue of Rp 37,875,000; and monthly profit of Rp 10,986,666.67. Financial analysis yielded an R/C ratio of 1.4, a Break-Even Point (BEP) in quantity of approximately 20,137 kg, a BEP in price of approximately Rp 1,271,063.9, and a Payback Period (PP) of 7 months and 5 days. The appropriate strategy for the floating lift-net business in the Batu Nampar waters is the SO (Strengths-Opportunities) strategy, which is an aggressive approach.]]>
