Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Sapientia Diversalis: Journal of Human Interaction and Social Studies
Nadira Rachmadina
Universitas Muhammadiyah Jakarta
Computer Science & IT

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Peran Komunikasi Organisasi Lembaga MPF Analog Dalam Membangun Relasi Antar Organisasi LAIN Tarisya Utami Putri; Nadira Rachmadina; Andhika Prasetya Tamtama Putra; Himas Alhani; Jamiati KN
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 1 (2024): Januari : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i1.851

Abstract

This research discusses the role of organizational communication in MPF Analog institutions in building relationships between other organizations with the aim of exploring the role that affects the success or failure of organizational communication in building relationships or relationships with other organizations. This research uses the literature review method (library research). The quotations in this paper are based on expert opinions and the results of previous research on organizational communication. This research provides insight into how organizational communication can be used as an effective tool for building relationships between organizations and identifies areas for improvement. It includes recommendations for improving communication strategies and the development of stronger inter-organizational interactions.
The Effect of Brand Awareness of Tukucur Stores on the Decision to Purchase Tuku Coffee Online (A Survey of Instagram Followers of @tokokopituku) Nadira Rachmadina; Oktaviana Purnamasari
Journal of Human Interaction and Social Studies Vol. 1 No. 3 (2026): : August: Sapientia Diversalis: Journal of Human Interaction and Social Studies
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/zfwgs608

Abstract

Brand awareness of Gerai Tukucur has a positive and significant effect on consumers’ online purchase decisions for Tuku Coffee, explaining 64.9% of the variance in purchase decisions. This quantitative study employed a survey method involving 67 respondents selected from a population of 200 Instagram followers of @tokokopituku who had purchased or consumed Tuku Coffee. The sample was determined using the Slovin formula with a 10% precision level and selected through simple random sampling. Data were collected in January 2026 using a four-point Likert-scale questionnaire distributed through Instagram direct messages via Google Forms. The instrument was tested on 30 respondents, with all items declared valid and reliable, indicated by Cronbach’s alpha values of 0.866 for brand awareness and 0.874 for purchase decision. Data were analyzed using descriptive statistics and simple linear regression with SPSS 25. The mean score for brand awareness was 3.45, while the mean score for online purchase decision was 3.62, indicating high levels for both variables. The regression analysis produced the equation Y = 20.300 + 0.778X, with a correlation coefficient of 0.806 and a calculated t value of 10.965 with a significance value of 0.000. The findings demonstrate that stronger brand awareness is associated with higher online purchase decisions for Tuku Coffee among the surveyed followers.
Co-Authors Andhika Prasetya Tamtama Putra Himas Alhani KN, Jamiati Oktaviana Purnamasari Tarisya Utami Putri