Nazlah Azzahra
Universitas Bina Bangsa

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Peran Komunikasi Persuasif Dalam Media Sosial Setya Prihatining Tyas; Nazlah Azzahra; Bernika Meilani Ifada; Noerma Kurnia Fajarwati
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.956

Abstract

Social Media, as a growing persuasive communication environment, provides space for different types of persuasive communication that influence ideas, perception, and dissemination of information. Social Media, as an online platform with fast messaging speeds, is shaping a new communication landscape. In its development closely linked to communication technologies, social media provided a space for users to share ideas and information, creating virtual communities. Despite providing advantages such as marketing and global interaction, social media has also come under criticism for the spread of false information and negative social phenomena. This study used qualitative analysis method with primary data obtained from textbooks, journals, and documents, while secondary data were analyzed through content analysis. Social Media is becoming an important tool in the context of politics, by influencing digital literacy, political education, public opinion, raising support, and developing political communication skills. In terms of information dissemination, persuasive communication on social media can shape opinions through social campaigns and persuasive messages. social media has changed the way we communicate, shape opinions, and influence behavior. Persuasive communication plays a central role in shaping collective narratives, influencing ideas, and driving action. In the complexities of social media, managing persuasive communication ethically is key to achieving positive impact.
Pentingnya Human Relations Dalam Membangun Kualitas Komunikasi di Organisasi Kampus Maulana Yusuf; Leo Feni Agustina; Nessya Mayla; Nazlah Azzahra; April Laksana
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 1 (2025): Januari : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i1.2018

Abstract

Every organization must have problems, problems that often arise in organizations are disharmonious relationships between leaders and their members, or between fellow members. This problem is caused by interference barriers in organizational communication. All organizational activities will run in accordance with their respective duties and functions if communication takes place effectively in all lines of the organization. Conversely, failure to foster effective and harmonious communication will hamper the implementation of tasks in the organization. Without communication there is no coordination, and without coordination there will be overlapping work, confusion of information, and misunderstanding in interpreting and carrying out organizational tasks. Organizational leaders are the spearhead of the organization to create comfort, bring motivation, and foster loyalty to the organization. every organization must apply the principles of public relations and human relations in order to build effective communication quality.