<![CDATA[This research addresses the competency gap challenges faced by Family Assistance Teams (TPK) in handling 4,502 at-risk families with only 49 team members in Cikole District. The study employs a dual analytical framework integrating SWOT-QSPM and Analytical Hierarchy Process (AHP) to formulate comprehensive competency improvement strategies. Using Spencer & Spencer's competency framework, qualitative data were collected through in-depth interviews, participatory observation, and document review. SWOT-QSPM analysis produced six strategies prioritizing Service Quality Improvement (TAS: 7.65) based on external conditions and immediate impact needs. Conversely, AHP analysis placed Continuous Competency Development as the top priority (29.2%) based on systematic evaluation of five competency aspects, with knowledge having the highest weight (42.8%). The research reveals that these differing priorities are complementary rather than contradictory, representing external-pragmatic versus internal-fundamental perspectives. The integrated strategy recommends phased implementation over 24 months, simultaneously addressing quick wins through service quality enhancement while building fundamental capabilities through systematic competency development. This dual perspective approach provides balanced strategy formulation that optimizes both short-term stakeholder support and long-term sustainability. The study contributes methodologically by demonstrating how SWOT-QSPM and AHP can be integrated as complementary analytical tools, and practically by providing actionable blueprint for competency improvement considering real field constraints.]]>
