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All Journal Productivity
Johny R. E Tampi
Universitas Sam Ratulangi

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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Hotel Best Western The Lagoon Manado Chinvia D. Pitoi; Johny R. E Tampi; Aneke Y. Punuindoong
Productivity Vol 2 No 1 (2021)
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v2i1.32048

Abstract

This study aims to determine and prove how much influence the quality of service on customer satisfaction Best Western Hotel the Lagoon Manado. The populations in this study are consumers who stay at the Best Western Hotel The Lagoon Manado. The sample was taken as many as 80 respondents using a sampling technique using non-probability methods, namely purposive sampling. One of the factors that determine the level of success and quality of the company is the company's ability to provide services to customers. Every business is competing to produce the best quality service for its consumers. Based on the results of research and data analysis, a regression equation is produced, namely the value of determination. This means that consumer satisfaction is influenced by the independent variable (service quality) which consists of reliability, responsiveness, assurance, empathy, and physical evidence. While the rest influenced by variables outsides of this study. So further research suggested examine the variables that are outsides this study. From this study found that service quality has a positive effect on customer satisfaction at the Best Western Hotel the Lagoon Manado. With the existence of service quality which has an increasingly greater impact on customer satisfaction, it is hoped that the company will further improve its service so that consumers become loyal to using hotel services and what customer needs can be realized so that customer satisfaction can be created.
Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Produk Pembiayaan Kredit Mobil Pada BFI FINANCE Cabang Manado Bella P. Rumegang; Johny R. E Tampi; Aneke Y. Punuindoong
Productivity Vol 2 No 1 (2021)
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the marketing strategy undertaken by the manado branch of PT bfi finance branch manado in increasing sales of car loan financing. This type of research is qualitative analysis with 5 respondents and this research method consists of time place. Research namely at PT bfi finance branch manado, the research approach used is a qualitative analysis of data collection method consists of observational interviews, observation and documentation. Implementing a targeting positioning segmentation strategy because it is proven to be able to in crease the companiy’s sales based on previous research. With the presence of the right marketing strategy, the company will be able to market its products and increase product sales
Co-Authors Aneke Y. Punuindoong Bella P. Rumegang Chinvia D. Pitoi