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All Journal Productivity
Sandra Aseloei
Business Adminstration Study Program

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Pengaruh Harga Terhadap Keputusan Pembelian Starbucks di Kawasan Mega Mas Manado Elke Keezia Gerungan; Tinneke M Tumbel; Sandra Aseloei
Productivity Vol 5 No 3 (2024): September 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i3.55538

Abstract

This study uses quantitative methods with simple linear regression analysis techniques. The sample used was 50 samples. Validity test, reliability test, normality test, simple correlation coefficient test, partial test, and determination test were used. The result is that price has a positive and significant effect on purchasing decisions at Starbucks Megamas Manado Area with a large influence of 63.2%.
Co-Authors Elke Keezia Gerungan Tinneke M Tumbel