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Tinneke M Tumbel
Business Adminstration Study Program

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Pengaruh Harga Terhadap Keputusan Pembelian Starbucks di Kawasan Mega Mas Manado Elke Keezia Gerungan; Tinneke M Tumbel; Sandra Aseloei
Productivity Vol 5 No 3 (2024): September 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i3.55538

Abstract

This study uses quantitative methods with simple linear regression analysis techniques. The sample used was 50 samples. Validity test, reliability test, normality test, simple correlation coefficient test, partial test, and determination test were used. The result is that price has a positive and significant effect on purchasing decisions at Starbucks Megamas Manado Area with a large influence of 63.2%.
Pengaruh Variasi Menu dan Cafe Atmosphere Terhadap Keputusan Pembelian Konsumen di Kopi Kenangan Kawasan Megamas Manado Giyan Namora Lantu; Johny R. E. Tampi; Tinneke M Tumbel
Productivity Vol 5 No 4 (2024): Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i4.55613

Abstract

This research aims to determine the influence of menu variations and café atmosphere on consumer purchasing decisions for Kenangan Coffee in the Megamas Manado area. This research used a quantitative approach, with a sample of 98 respondents. The data analysis used is quantitative or statistical. Data that meets the requirements for analysis is processed using the SPSS 24 program. From the test it is found that, Menu Variations have a positive and significant effect on Purchasing decisions, Café Atmosphere has a positive and significant effect on Purchasing Decisions, Menu Variations and Café Atmosphere together influence satisfaction. customers, the better the variety of menus and tastes according to the desires of consumers offered by the company supported by a café atmosphere which makes consumers have a higher level of purchasing decisions at the company. Taking into account the reality of tight competition in business, especially in the culinary sector. By paying attention to the empirical evidence from the results of this research, companies should pay more attention to and increase menuvariations and café atmosphere so that purchasing decisions can be improved.
Pengaruh Citra Merek terhadap Keputusan Pembelian Skincare Skintific: Studi pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sam Ratulangi Manado Fitri Hungan; Tinneke M Tumbel; Joanne V Mangindaan
Productivity Vol 5 No 3 (2024): September 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i3.55617

Abstract

The purpose of this research is to determine the influence of Brand Image on Purchasing Decisions for Skintific Skincare. This research uses basic quantitative methods. The population taken in this research were students at the Faculty of Social and Political Sciences, Sam Ratulangi University. Using the sampling technique using Purposive Sampling technique and carrying out calculations using the Slovin formula, a sample of 100 respondents was obtained. The analysis used is simple linear regression analysis, and for testing using the T Test hypothesis, Correlation Coefficient, and Determination Coefficient (R2). Keywords: Brand Image, Purchasing Decisions, Skintific.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan Jasa Transportasi Online InDriver di Kota Manado Natasya Mapadang; Johny R. E. Tampi; Tinneke M Tumbel
Productivity Vol 5 No 4 (2024): Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i4.56609

Abstract

The aim of this study is to determine the influence of service quality and fare prices on customer satisfaction in the online transportation service Indriver in Manado City. The population for this research comprises residents of Manado City. Data collection techniques include questionnaires, observation, literature review, and documentation. The sampling technique used is accidental sampling using the Lemeshow formula, resulting in a sample size of 97 respondents. The results of the hypothesis test indicate that service quality and fare prices have an influence on customer satisfaction.
Analisis Rasio Keuangan Untuk Mengukur Kinerja Keuangan Pada PT Bank Rakyat Indonesia Tbk Efraim Sumaiku; Tinneke M Tumbel; Joula Jety Rogahang
Productivity Vol 5 No 4 (2024): Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i4.57582

Abstract

This study aims to evaluate the financial performance of PT Bank Rakyat Indonesia Tbk using liquidity ratios, solvency ratios, and profitability ratios for the period 2020–2023. The research location is PT Bank Rakyat Indonesia Tbk, and the research method used is quantitative descriptive research. The data source is secondary data, and the data collection techniques include documentation and literature review. The data analysis technique employed is financial ratio analysis. The results of the study show that the liquidity ratios of PT Bank Rakyat Indonesia Tbk for the period 2020 to 2023, using the cash ratio and quick ratio, indicate a less favorable performance in meeting short-term obligations and repaying deposits. The solvency ratios of PT Bank Rakyat Indonesia Tbk for the same period, using the equity to asset ratio and equity to loan ratio, show good performance because lower equity to asset and equity to loan ratios are better. The profitability ratios of PT Bank Rakyat Indonesia Tbk for 2020 to 2023, using ROA and ROE, show very good performance as the ROA values are above 1% and continue to increase year by year, while the ROE values are above 8% and also continue to rise annually.
Pengaruh Literasi Keuangan terhadap Keputusan Investasi di Pasar Modal pada Mahasiswa: David Imanuel Welan; Tinneke M Tumbel; Joula Jety Rogahang
Productivity Vol 5 No 4 (2024): Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i4.58989

Abstract

Focusing on planning in investment decision-making enhances individual maturity and can also help reduce potential losses. It is important that investment decisions are based on strong financial knowledge or financial literacy to ensure clear and purposeful choices. Low literacy levels among the public, especially students who are expected to be agents of change, cause them to tend to believe and be trapped in illegal investments. This study aims to determine the effect of financial literacy on investment decisions in the capital market in college students. This study uses a number-based method or quantitative approach. The results showed that the financial literacy variable on investment decisions had good results. This can be seen in the significance value of 0.002. Financial literacy also plays an important role in shaping students' attitudes towards investment; students who have adequate knowledge about investment and a positive understanding of its benefits tend to have a more positive attitude towards investment.
Co-Authors David Imanuel Welan Efraim Sumaiku Elke Keezia Gerungan Fitri Hungan Giyan Namora Lantu Joanne V Mangindaan Johny R. E. Tampi Joula Jety Rogahang Natasya Mapadang Sandra Aseloei